Chelsea Beyerman is the Marketing & Influencer Manager of Moon Ultra Light, a company that builds portable lighting devices to help you capture your most memorable moments in the best light possible. Their devices “enable beautiful, high-quality pictures and videos,” and “highlight the growing phenomenon of selfies.” With their devices, the company celebrates self-esteem, and hopes to allow more people to do the same.
As a marketing professional, Chelsea Beyerman has spent over ten years in advertising, where she specialized in “influencer marketing and creative experiential and OOH media activations.” She has worked at Moon for two years as the go-to person for marketing and influencer concerns, which she does at the same time as her job in influencer activations at RhythmOne. Her passion is on pushing brands on top of the latest trends to keep them always fresh and exciting.
Prior to landing at Moon, Chelsea Beyerman worked at a small local agency in Phoenix, Arizona, taking the position of “traditional and experiential media planner/buyer.” After that, she moved on to a position in data analysis at an international digital media network. She was internally recruited to grow and develop the network’s homegrown influencer marketing team, which she did for two years. It was during her stint at the influencer marketing team that she met Moon CEO Edward Madongorere, and they have been working together ever since.
With Chelsea Beyerman, Moon should stay two steps ahead of the game.
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Jerome Knyszewski: Thank you so much for joining us in this interview series, before we dive in, our readers would love to get to know you a bit better, can you tell us a bit about your backstory and how you got started?
Chelsea Beyerman: Sure! I’m originally from Portland, OR and Boise, ID, and ended up at Loyola University of Chicago for my undergraduate. I graduated with a Bachelors in Advertising/PR, and from there worked in various advertising agencies in Chicago and Austin, before settling in Phoenix with my (now) husband.
In Phoenix, I took a position as a traditional and experiential media planner/buyer at a small local agency, later transitioning into a data analyst position at an international digital media network. Within a year, I was internally recruited to join the influencer team, where I stayed and helped grow the team over the next 2.5 years.
It was during this time on the Influencer team that I met Edward Madongorere, CEO of MOON. Ed and I clicked instantly, and have been working together ever since.
Jerome Knyszewski: Can you tell us a story about the hard times that you faced when you first started your journey? Did you ever consider giving up? Where did you get the drive to continue even though things were so hard?
Chelsea Beyerman: I graduated from college within a year of the market crash in 2008. At that time, finding a job was near-impossible. I worked in bakeries, as a personal assistant, a housecleaner, anything to make ends meet and pay rent until I finally got my foot in the door at the agency I previously mentioned, as an office manager. Staying persistent and keeping your head up for (literal) years after graduating from college while I worked jobs that I could have done right after high school really weighed heavily on my self-confidence and mental health. Overcoming that, and eventually finding my footing, was a huge accomplishment for me.
Jerome Knyszewski: Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘takeaways’ you learned from that?
Chelsea Beyerman: One of my last internships involved a full day of training. It was summer in Chicago, and I was locked in a dark, windowless room with one other intern, being lectured about tracking hours by a trainer with a projector. This was before I learned about the magic of coffee…My fellow intern ended up having to pinch my arm under the table to wake me up. Lesson…Always drink your coffee.
Jerome Knyszewski: Can you please share your “Five Things You Need To Know To Delegate Effectively and Be Completely Satisfied With the Results?” Please share a story or an example for each.
Chelsea Beyerman:
- Get to know your team
By this, I mean their workstyles. Do they work set hours every day? Do they answer emails in the morning only? Figuring these things out can eliminate a lot of bumps in the road
- Trust your team
Once you’ve gotten to know them, you’ll (hopefully) be confident in their capabilities
- Train your team
Let your team know what to expect. Layout a foundation of expectations, and give them the tools they need to do their jobs.
- Assign tasks effectively
Be cognizant of what tasks you are assigning to whom, and be conscious of workloads, strengths, and timing.
- Learn to let go
If you can manage steps 1–4, this should be much easier. The only remaining piece is having confidence within your role in the organization.
Jerome Knyszewski: One of the obstacles to proper delegating is the oft quoted cliche “If you want something done right do it yourself.” Is this saying true? Is it false? Is there a way to reconcile it with the importance of delegating?
Chelsea Beyerman: I think this saying can be true, but in many cases, it is not. I personally delegate items that I know can be done better by someone else. To say that you are the only person that can do something correctly is indicative of hubris.
Jerome Knyszewski: How can our readers further follow you online?
Chelsea Beyerman: You can find me on LinkedIn!
Jerome Knyszewski: This was very inspiring. Thank you so much for the time you spent with this!
