Dayana Mayfield understands the critical importance of writing engaging and attractive copy in keeping a company’s consistent growth. Without copy that attracts customers to a brand, the brand won’t see any revenue, and therefore, it won’t see any growth. For Dayana, she has already had vast experience writing copy for B2B SaaS companies that serve tech companies in Europe and North America.
For Dayana Mayfield, she loves working with B2B companies because she enjoys solving real problems with copy. She also enjoys her work because it also helps drive the companies’ profitability faster and more efficiently.
With her sizable copywriting experience, Dayana Mayfield has also started her own copywriting agency, plus she has also begun working as an individual consultant. In both roles, she faces a new hurdle, which is bringing her own customers to her own brand. According to her, the biggest challenge is “generating high-quality leads and booking sales calls consistently.” After all, her money depends on the work she is able to book.
For her copywriting business, Dayana Mayfield makes sure to bring you exciting copy that is “personable, clear, brief, and compelling.” These qualities make for great copy that can sell your brand to your target audience. She brings out your brand’s personality with matching copy; she communicates why your brand is great without any jargon or fluff; she makes sure you get the length for your SEO; and she can tell your brand’s story excitingly. As one customer tells it, Dayana Mayfield is a “badass killer copywriter.”
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Jerome Knyszewski: What do you think makes your company stand out? Can you share a story?
Dayana Mayfield: As a copywriter, what makes my business stand out is the quality of my copywriting. I have a tagline I use which clients love and other copywriters say they are jealous of. One of these is “I’m a marketer in a copywriter’s t-shirt.” This is my way of saying you’re going to also get a strategist when you hire me.
Jerome Knyszewski: Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
Dayana Mayfield: You’re burning out long before you admit to yourself that you’re burning out. I think we’ve all experienced this. We sort of know we’re exhausted, but we just keep pushing. For most of us, our businesses aren’t brain surgery. No one is going to die if something gets done on Monday morning instead of Friday afternoon. We’re incredibly driven as business owners, but we need to have perspective on what really matters. Does this project you’re pushing hard to finish really have a deadline, or are you just being hard on yourself? Would you complete it faster if you hit the pause button and started fresh another day?
Jerome Knyszewski: None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?
Dayana Mayfield: I’m so grateful to my best friend Sydney Campos, who is a spiritual healer and the author of The Empath Experience. When I told her that I was starting my copywriting business, she hooked me up to a writer that she used to contract work out to when she worked at a marketing agency in New York. This writer, Heather Mueller, told me something that sticks with me to this day. She said, a lot of people think that you learn all of the ins and outs of owning a business and then that brings confidence, but actually you need to choose to be confident first, and then you’ll be able figure everything else out.
Jerome Knyszewski: Ok thank you for all that. Now let’s shift to the main focus of this interview. Delegating effectively is a challenge for many leaders. Let’s put first things first. Can you help articulate to our readers a few reasons why delegating is such an important skill for a leader or a business owner to develop?
Dayana Mayfield: As a freelance writer, I’ve seen what happens first hand when business owners or marketing executives are not skilled delegators. There’s constant pivoting and switching directions. Nothing gets implemented, let alone measured and reiterated on. I work with my own virtual assistants and graphic designers who I use to help me grow my personal brand. I’ve been guilty of these same delegation issues with them. It’s a learning experience. Continuing to improve your delegation abilities is critical because you really cannot do it alone. Whether you’re a business owner or an executive, every goal you set for yourself requires that you remove other responsibilities from your plate in other to achieve it. If you don’t delegate, you stagnate.
Jerome Knyszewski: Can you help articulate a few of the reasons why delegating is such a challenge for so many people?
Dayana Mayfield: Everyone likes to say that delegating is hard because people are fiercely independent and can’t accept that they need help. I don’t think that’s it at all. That’s a juvenile way of looking at this issue. The real challenge with delegation is simply that it takes time. In the short run, it’s actually faster to do things ourselves than to explain them to someone else, so we’re tempted to just keep going that way.
Jerome Knyszewski: In your opinion, what pivots need to be made, either in perspective or in work habits, to help alleviate some of the challenges you mentioned?
Dayana Mayfield: We need to allocate the upfront investment of time to train someone in order to save time for months or years to come. Some of this requires a mindset shift. We need to accept that by adding a few hours to our schedule this week to train an assistant, we’re actually giving ourselves time in the future.
Jerome Knyszewski: Thank you for all of that. We are nearly done. You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
Dayana Mayfield: I want more people, particularly women, to have a far greater sense of self-worth. When you truly love and care for yourself, you allow yourself to shine and reach for the stars. Although women have come a long way in the last few generations, there is still an enormous gender gap in positions of power. By increasing their self-worth, women can not only gain the confidence to enter positions of power, but change the way that things are done to incorporate a better work-life balance.
Jerome Knyszewski: How can our readers further follow you online?
Dayana Mayfield: You can find me on:
Jerome Knyszewski: This was very inspiring. Thank you so much for the time you spent with this!
