WEB MARKETING: 5 Simple Ways to Turn Site Visitors into Subscribers | Maropost
Although not often seen as important as other facets of marketing, web marketing is one of the easiest ways to increase brand recognition and acquire new customers. The average website conversion rate is around 2.35%. However, top companies are performing at least two or three times better than that by emphasizing how they present themselves [...]
The post WEB MARKETING: 5 Simple Ways to Turn Site Visitors into Subscribers | Maropost first appeared on Tekrati and is written by Sam Arnold
]]>WEB MARKETING: 5 Simple Ways to Turn Site Visitors into Subscribers | Maropost
Although not often seen as important as other facets of marketing, web marketing is one of the easiest ways to increase brand recognition and acquire new customers.
The average website conversion rate is around 2.35%. However, top companies are performing at least two or three times better than that by emphasizing how they present themselves to their customers online.
Think of it this way, if you get 10,000 visitors to your website every month, according to the average statistics, only 235 of those visitors will become subscribers. But, if you strive for a little bit more beyond that, you can expect to convert up to 400-600 visitors every month into a subscriber base that will only continue to grow and grow along with your brand’s credibility.
If you want to learn how to turn site visitors into subscribers today, continue reading!
1. Engage with Quality Content
No one should know your audience better than you. That’s the first thing you need to remember. As that’s what you’ll need in order to create engaging content that visitors to your website will actually want to engage with.
There are countless ways to do this. Not the least of which is just creating quality content meant to inform and educate (rather than just to draw the eye.) There are also countless tools that can help you get to that point. Like Maropost’s Acquisition Builder, which is just one tool that Maropost (a marketing automation service provider) offers to allow you to ‘effortlessly convert anonymous site visitors into contacts and customers.
2. Speed Up Your Site!
Website performance is one thing that marketers tend to put off for a later date in favor of unnecessarily fancy dashboards and landing pages. Those are important too of course, but the first thing you need to do is make sure that your visitors actually get to see it!
It’s been proven by Strange Loop that even a 1-second delay can cost you 7% of your sales! At least half of online shoppers even claim that they’ll purposefully abandon a purchase if the website proves to be too slow. So, pay attention to the experience that you’re providing your customers! They deserve the best and won’t settle for anything less.
3. Hook Them in With the Right CTA
CTA, otherwise known as, Call-to-Action, is the entry-point, so to speak. It’s either the only thing stopping the visitor from joining your email list, or it can be the thing that persuades them once and for all.
In order to get it just right, you’ll need to really consider what your audience wants from your brand. Do you know it? If so, then you’re on the right path! Just remember, the right CTA doesn’t have to be fancy or overly complicated, it just has to be right for your audience.
4. Set Up a Solid Landing Page
In the same vein as the previous tip, when creating a landing page for your visitors, do so with their burning questions in mind. What do they want from your brand? What solutions can you offer to them to answer their questions or solve their problems?
Prove your value to your visitors and aim high. With the right CTA and a solid landing page to capture information, you’re well on your way to joining the top 10% of brands that see website conversion rates higher than the global average!
5. Entice with a Couple of Marketing Offers
This is a tactic a lot of smaller brands and entrepreneurs are using to turn their site visitors into subscribers. And it’s rather simple actually.
It once again depends on you proving your value to the visitor. This time, by giving them the information that they’re looking for in the form of free e-books, guides, video tutorials, webinars, coupons, and so much more.
Doing this will, once again, build up your credibility and make it more likely for a visitor to subscribe to your email list and, later, purchase more of your products and services!
Conclusion: Turning Site Visitors into Subscribers
It’s easy enough to turn site visitors into subscribers if you have the right data and the right tools for the job! If you’re feeling uncertain about your prospects, however, I highly recommend that you check out marketing automation tools like Maropost to simplify your marketing processes and allow you to reach out to new prospects that much sooner!
The post WEB MARKETING: 5 Simple Ways to Turn Site Visitors into Subscribers | Maropost first appeared on Tekrati and is written by Sam Arnold
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Maropost Shares 6 Reasons Why Emails Are Still Vital For Your Internet Marketing Efforts
Connecting with your audience in a personalized way while staying on a budget is the only way you can get the best out of marketing. And Maropost is determined to help startups connect with their prospects and customers in a way that guarantees a return on investment (ROI). Here are some of the reasons why [...]
The post Maropost Shares 6 Reasons Why Emails Are Still Vital For Your Internet Marketing Efforts first appeared on Tekrati and is written by Irene Hawkins
]]>Maropost Shares 6 Reasons Why Emails Are Still Vital For Your Internet Marketing Efforts
Connecting with your audience in a personalized way while staying on a budget is the only way you can get the best out of marketing. And Maropost is determined to help startups connect with their prospects and customers in a way that guarantees a return on investment (ROI).
Here are some of the reasons why you should consider getting a helping hand from Maropost in email marketing:
1. Consumers prefer email
One of the main reasons for email marketing is the fact that many consumers prefer email. Small companies that are working with limited budgets should not waste time and other resources with marketing tactics that cannot resonate with their target market.
Furthermore, social media does not provide a direct way for businesses to reach their customers as emails do. And, some of your customers may also not be active enough on social media platforms such as Facebook, Twitter, Instagram, and TikTok for you to be able to reach them effectively otherwise.
Fortunately, with email marketing, you will be reaching people who have proven to show a pre-existing interest in your products. The people on your list are there because they signed up to be getting updates from your business, after all. And, unlike other customers, they are actually interested in learning more about your brand and future promotions and discounts. To further illustrate this fact, according to Marketing Sherpa, 72 percent of consumers prefer getting promotional content via email.
See why Maropost beat out all other email marketing platforms for Mercedes-Benz.#digitalmarketing #mercedez #maroposthttps://t.co/6YsxVBNzpO pic.twitter.com/VeExpnqP3O
— Maropost (@Maropost) July 24, 2020
2. Email will help you reach more mobile customers
Almost every adult has a smartphone, which makes email marketing a great way of reaching out to them. Of course, not all your prospects and customers use their smartphones to make online purchases, but almost all of them will check their emails from these gadgets.
Reading and sending emails is also the most popular activity among smartphone users. In fact, the number of people reading and sending emails is higher than that of web browsing, Facebook, YouTube, and direction apps. To give you some extra perspective: Facebook, which is the largest social media platform at this time, boasts only 2.6 billion accounts – which is just a little over half of the 4 billion email accounts reported worldwide.
This, ultimately, makes email marketing a more effective way of reaching out to all types of customers –which is especially true for small businesses.
3. Email marketing is affordable
Startups that experience financial stumps are all looking for the most affordable ways to reach and engage with their audience. And, according to Maropost, email marketing provides a very convenient solution — as it requires very little investment to get you started and is relatively inexpensive to maintain over time.
As a bit of a bonus, you don’t necessarily need in-house resources to start email marketing either. You can just hire outside help from marketing companies such as Maropost.
4. Email marketing will improve your brand awareness
Experienced Australian digital marketers at Due North have seen consistently that email marketing will increase your brand’s visibility and help you build a relationship with your target customers. It’s also incredibly helpful for customer acquisition and decreasing customer churn. After all, many customers enjoy hearing from their favorite brands about the latest deals and events – being able to send emails to your customer about such events should make them more loyal to your business.
5. Email integrates well with other marketing tactics
Email marketing integrates with other marketing strategies as well. As it can be useful for supporting other marketing campaigns. For example, a lot of startups like to unify email marketing with social media marketing to improve deliverability rates.
6. Email marketing is action-oriented
Email marketing can also equal direct traffic to your website that will drive sales. After all, we have all learned to do something when we receive an email. Whether it be replying, forwarding, clicking at a link, etc. So, when your potential customers get an email from your business that catches their eye, they’re more likely to be prompted to take action.
Conclusion: 6 Reasons for Email Marketing by Maropost
In conclusion, email marketing is one of the easiest ways for startups to see results right away.
As you have learned from the aforementioned six reasons for choosing email marketing, you would be dragging behind if you are still not using it to reach your audience. After all, it is the most affordable way to engage with your audience, inform them about new promotions, and drive traffic to your website.
As an extra tip, if you are still new to digital marketing and don’t know where to get started with email marketing, Maropost, dubbed as ‘one of the best email marketing solutions providers for businesses of all sizes’ by PioneerDaily, is definitely a product to try out.
The post Maropost Shares 6 Reasons Why Emails Are Still Vital For Your Internet Marketing Efforts first appeared on Tekrati and is written by Irene Hawkins
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