Google Shopping Ads vs AdWords – Which One Is Better?
Table of Contents Google is currently the world’s largest search engine and, consequently, the most visited website worldwide. On top of this, Google now owns several mainstay properties like YouTube, the Play Store, Google Maps, Blogger, is a leading developer in Android Operating Systems, and one can’t forget its many partner sites and apps as [...]
The post Google Shopping Ads vs AdWords – Which One Is Better? first appeared on Tekrati and is written by Sam Arnold
]]>Google Shopping Ads vs AdWords – Which One Is Better?
Table of Contents
Google is currently the world’s largest search engine and, consequently, the most visited website worldwide. On top of this, Google now owns several mainstay properties like YouTube, the Play Store, Google Maps, Blogger, is a leading developer in Android Operating Systems, and one can’t forget its many partner sites and apps as well!
What does this all amount to? Well, it means that Google is constantly connecting billions of users worldwide. Whether they are looking for answers on Search, watching funny videos on YouTube, exploring new sights on Google Maps, discovering new apps on Google Play, browsing content on the web, and a multitude of other activities.
Key among them, for marketers, is the not-so-hidden secret that these days, most people use Google as a way to search for products that they want to buy. A fact that Google has made sure to capitalize on as much as possible. This means that…
Suffice it to say, the potential to build a brand and influence purchasing decisions on Google is now limitless — spanning across various services, channels, formats, devices, and campaign methodology. Simply put, Google provides the most robust Search Engine Marketing (SEM) platform in the world, complete with a host of tools that were developed to influence advertisers’ and consumers’ decisions globally.
Today, we’ll be comparing two of its main advertising tools in a bid to determine which one is better for your advertising needs: Google Shopping Ads vs. AdWords. Which is it going to be?
AdWords
AdWords (as it may still be known by some of the more experienced marketers out there even after Google adopted the term “Google Ads” in July 2018) is search and display advertising combined to create an all-inclusive advertising engine. Google Ads is a large, widely used online advertising platform owned and operated by Google, and it is used by millions of businesses to grow their brands and generate new business throughout the world.
It targets users using two networks: search and display.
When running your ads on the Search Network, you make them eligible to appear on Google’s Search Engine Result Pages (SERP). And, by doing so, you can target users who are already actively searching for your product because your Ad will be triggered by certain keywords in the user’s search query — promoting higher conversion probability. At the moment, this is the most common pay-per-click (PPC) advertising model used by search engines. It is tried and tested, proven to work, and allows for better insights into your PPC performance than other alternatives.
When talking about Google Ads, it’s important to note that, with this model, you can serve your ad on the Google Display Network (GDN), which is a collection of millions of websites that reach across the internet. Including, but not limited to YouTube, Facebook, News sites, and various blogs. All of which, combined, can reach up to 90% of the world’s internet users. A prospect that should prove to be appealing to any advertiser.
Admittedly, capturing users’ attention on the GDN is a lot harder than on the search network — since, the GDN is not really set up to address high-buying-intent queries, but instead, more for entertainment, information, relaxation, etc. Still, it is a great space to build brand awareness. This should, in turn, lead to a natural increase in impressions, clicks on your organic listings searches for your brand, and, of course, traffic to your website.
For Google Ads’ Paid Search, you, as an advertiser, will have to bid on keywords (the words that people are most likely to use when searching for your product), and if you win, then your ad will be displayed at the top of SERP. Perfectly placed to pluck off potential customers and sales.
As for the pricing model, you will be billed a certain amount (the cost of Google Ads varies based on several factors) every time a user clicks on your ad. Note, you can always set a daily (or monthly, if you’d rather), budget to regulate expenditure based on your desired Google Ads campaign strategy.
Google Shopping Ads
Google Shopping is a comparison shopping agent (CSA) or engine (CSE). Or, put more simply, it is a price comparison platform where consumers can look through different product listings from multiple retailers, stores, vendors, or outlets that make up a bunch of different brands to compare their offerings and settle on what they find most appealing.
From a retailer’s perspective, it is a form of online advertising that gives you and other retailers a platform to upload your product data with the expectation that a consumer searching for the product you’re carrying will view it and choose to purchase from you.
When it first launched in 2002, Google Shopping actually went by the name Froogle. It went through many different iterations after that. Being referred to as Google Product Searches (Google Products) in 2007 when it was integrated with Google Search. And then, of course, was again renamed in 2012, during the initial introduction of Google Merchant Center to become the “Google Shopping” that we know it as today.
Retailers that use Google Shopping to market their products use a combination of attractive displays, catchy titles, and detailed product descriptions to catch the attention of consumers. This is possible with Google’s innate algorithms, which allows it to rank ad quality for similar products and display them in descending order (with the best-ranked ad assuming pole position). It matches similar products by pulling specific keywords from the available product titles and descriptions to ensure that each listing is relevant to the users’ search query.
The relevant Google Shopping Ads appear on the SERP for users alongside organic results and are displayed with product attributes like price, brand, name, description, and images. The ads also capture the website where the product is originally listed for maximum conversion potential.
What makes all this possible is Google Merchant Center. So, you’ll need to create a Google Merchant Center account to start so that you can digitally upload and, later, manage all of your store’s inventory. This information will serve as a catalog of all that you have on offer. And it’s where you will provide the aforementioned displayed attributes like price, images, descriptions, product identifiers, etc. so that Google Product Ads, Google Assistant, and Google Search will be able to pull the data required for showings.
How They Compare
Buy on Google (Previously Known as Google Shopping Actions)
This is a Google Shopping enhancement that facilitates shopping while browsing. It is convenient for the customer as it does not require switching between multiple websites while searching for a product. It also offers express checkout directly from Google, allowing them to purchase from various retailers from one universal cart.
As for you as the retailer, well, you can benefit from Buy on Google in several ways:
Google-backed guarantee on products that protect you and your customers.
You can sell your products on all of Google’s online ad surfaces (i.e., Google Assistant, Google Home, and Google Search)
You get access to your customer’s contact details for remarketing and follow-ups.
And you can enjoy a healthier share of a customer’s wallet as they increase their shopping cart’s size buoyed by the ‘Google product discovery experience.’
You need to enable “Buy on Google” to allow your customers to checkout directly from Google Shopping. Doing so will allow its smart advertising features to incorporate the customer’s preferences in determining the product to be displayed (based on various factors, like search history, the advertiser’s campaign structure, the customer’s search query, product performance, and more.)
To paint a clearer picture. Imagine this: a customer types in a product search query on Google Search on their mobile phone while they’re out and about. They see one of your ads pop up, but they don’t make the purchase right away. They get home, and, at that point, they use their Google Assistant to ask for the product again to complete the sale.
As is evident, it is a very seamless process. One that can be neatly wrapped up with a short confirmation from the customer to add your product into their express cart.
So, all in all? “Buy on Google” is a name well coined — referencing their goal to fully enhance the customer experience to encourage customers to spend more on Google. And, while some retailers may not benefit from “Buy on Google” as much as others, it’s still an incredible program for establishing brand authority and optimizing the overall customer experience by allowing for that extension to a customer’s purchase journey across multiple devices and platforms.
Control Over Keywords
In Google Shopping, the system automatically draws keywords from your uploaded product descriptions and titles. With Google Ads (formerly known as Google AdWords), you provide the keywords and are responsible for updating them to maintain relevance. So, in terms of control, Google Ads is the obvious winner as, unlike Google shopping, you can determine the exact keywords that will trigger your ads.
Of course, just remember that having more control doesn’t mean that you will necessarily win the sales you’re looking for. After all, your information may be lacking or incorrect about which words have triggered the product in previous searches — which is so often the case with new products, where historical data is unavailable and where Google’s algorithms may be more useful than not to ensure that your listings are showing for prominent queries.
Scalability
In terms of scalability. Well, Google AdWords definitely lends itself to more detail — allowing you to add extensions with more links, contact information, or any other information that may be relevant about the product. This also has the added benefit of providing a larger pool of information from which a keyword can be generated and increases its ad showing possibility. On the flip side, with Google Shopping Ads, merchants often feel more powerless when it comes to size and ability to stand out from the crowd.
Flexible Landing Pages
With Google Shopping Ads, customers are taken to a specific page. It is, of course, advisable to make this page as relevant to the ad as possible for Google ratings and to retain the shopper’s attention. This will likely be the specific product page to optimize for maximum conversions.
As for Google Adwords, well, it allows for a little more flexibility in terms of where you lead the customer. You can take them to a custom product page where either a specific product is sold or a page where a set of related products is sold — which opens up more sales potential if the initial offering is not quite what the customer is looking for.
Using Google Ads and Google Shopping
Of course, it’s important to note, that the two methods do not have to be mutually exclusive and can actually boost each other in a way that further optimizes your campaign results, which has been broken down below:
You can use text ads to further enhance your Google Shopping campaigns and boost their visibility. Assuming you have already listed your products on Google Shopping, and that they are available for customers to view. You can create a landing page with a particular category of products to which your text ad can direct users who click on it while searching for a product in the same category.
Alternatively, you can have ad extensions directing customers to different landing pages of products within the category. This increases traffic to your site and exposes users to your other offerings which they did not know about and may prefer.
You may have stumbled upon a profitable keyword in your Google Shopping campaign and want to maximize it. You can increase its exposure by creating a text ad around it to push the product even further. Chances of being featured multiple times per query on the SERP if you combine the two strategies are heightened, boosting your brand presence.
Google Shopping is and has always been a feed-based advertising service. The Merchant Center Account is a prerequisite as you need a platform to upload these feeds. This inventory can be accessed by Google Ads and used to provide more details about the products to shoppers.
Google Shopping can’t be used to advertise services as it is based on physical products that are purchased from retailers. Google Ads will be better suited for such businesses.
Smart Campaigns
Google has been developing smart campaign tools that enable you to create ads in minutes and drive tangible results like sending leads to your website and bringing customers to your store — both of which can definitely boost the success rate of both your Google Shopping Ads and AdWords campaigns. Although, it should be noted that there are other alternatives as well that you may want to consider if you’re looking to go above-and-beyond your competitors.
These alternative third-party solutions will allow you to fine-tune your ads further with the use of Artificial Intelligence and Machine Learning to ensure that your products stand out, head-and-shoulders above the rest. An example of this is, Bidbrain
, the AI-powered bidding solution that doubles as a great product feed optimizer for your Google Shopping Ads.
Any little bit of help counts. And tools like Bidbrain can definitely pack a punch. After all, according to Fredrik Lindros, CEO of Speqta (SPEQT), the Nasdaq listed company that developed Bidbrain, their advanced AI solution has already proven to be highly effective at drawing in more sales — with their clients’ latest sale numbers coming out at +20-50% higher at the same or higher ROAS (Return On Ad Spend), which is definitely not something to pass at.
The post Google Shopping Ads vs AdWords – Which One Is Better? first appeared on Tekrati and is written by Sam Arnold
]]>Why Are Your Google Shopping Ads Not Showing? — Here Is How to Fix It!
Table of Contents A lot of time and effort goes into the management and optimization of Google Shopping Ads. The competition is fierce. And, as I’m sure you can empathize with, it would be extremely frustrating to have to go through all that trouble only for your efforts to be rendered useless. Have you ever [...]
The post Why Are Your Google Shopping Ads Not Showing? — Here Is How to Fix It! first appeared on Tekrati and is written by Sam Arnold
]]>Why Are Your Google Shopping Ads Not Showing? — Here Is How to Fix It!
Table of Contents
A lot of time and effort goes into the management and optimization of Google Shopping Ads. The competition is fierce. And, as I’m sure you can empathize with, it would be extremely frustrating to have to go through all that trouble only for your efforts to be rendered useless.
Have you ever run a Shopping Ad that should have gone up but didn’t? Maybe it even ran for a bit, but you’re suddenly no longer able to see it. Or, maybe, you check the data available in your Merchant Center account and find that a certain ad is not up (or otherwise, is inaccessible from certain devices.)
Why does that happen? And, how can you fix it?
Rest easy! The world is not over just yet. There are perfectly plausible reasons why your Google Shopping Ads are not showing, as well as solutions that can fix it it:
You Have Been Outbid by the Competition
This first reason is kind of a no-brainer, but it confuses a lot of beginner marketers anyway.
That is, the fact that bidding on an Ad does not necessarily mean that you will win. Again, this is completely beginner stuff. It’s only common sense that your ad will not be placed if you happen to bid lower than your competitor — thus, losing the ad spot (rightfully) to them.
If there is evidence for an ad being placed, but you can’t find it on the first page (as you might have expected), being outbid may mean that your ad has been featured on the latter pages instead. So, if you’re confused, go through a couple of pages and see if that’s what happened.
Solution!
Without knowing how much the winning bid cost and the circumstances behind your loss, the only real solution to ‘being outbid by your competitors’ is to become more competitive and win.
For this, you may want to look into bidding solutions for Shopping Ads that can estimate the effectiveness of your bids based on relevant parameters and get you the ad placement that you desire. And, fortunately, there are now plenty of tools that can help you with doing so.
Just take into consideration that you’ll have to be careful about what tool you use. Google, of course, has Smart Shopping and their Smart Bidding strategies available for offer.
But, if you want to make sure that you have an edge over your competitors, you’ll probably need something smarter.
Something that will be able to boost your conversions by utilizing more granular data to incorporate all the relevant bidding variables and create more bidding clusters for maximum optimization.
Now, to help matters along: We’ve recently stumbled upon a tool that does exactly this! It’s a plugin that works directly on your Google Ads account, enabling you to enhance your bidding power and your product feed easily.
Bidbrain
The tool in question is Bidbrain, a newly developed AI (Artificial Intelligence) bidding engine for Google Shopping Ads that was developed by Speqta PLC, a Nasdaq listed company that has a rich, pre-existing history developing AI engines for eCommerce retailers.
This software solution allows you to choose your desired ROAS (Return On Ad Spend) and promises total transparency — because it works seamlessly in your Google Ads account and allows for real-time bid placement tracking.
By making use of all the variables available and applying machine learning into your process, you can maximize your conversions while limiting the cost of advertising to suit your determined budget (i.e. Bidbrain reports that its clients see an increase in sales, ranging from +20-50%, at the same or higher ROAS).
Of course, it should also be noted that a more streamlined bidding process should prove to be generally beneficial to your business’s growth as well.
Your Google Shopping Ad is Paused
Another reason why your Shopping Ads may not be showing is that they’ve been “paused.” Merchants are given the ability to ‘start’, ‘pause’, or ‘remove’ their campaigns by Google, and ads that are either ‘paused’ or ‘removed’ will not be shown on Google Search results.
In a previous effort to maximize your ROAS, you may have temporarily paused certain Ads to boost your more better-performing ads, and forgotten to start it back up again (causing the ad to become temporarily inactive on your account.)
This is another one of those no-brainer kinds of issues that can arise if you’re a beginner, or just easily frazzled (so don’t worry, it can happen to anyone!)
You can view the status of your ads from the Change History section of your Google Ads account to check for this issue.
To make things simple, there’s even a Status filter that you can use to root out all your paused ads (just make sure that you select the ‘show all’ option so that you don’t miss any paused campaigns that are hidden.)
Solution!
Fortunately, the solution for this particular issue is pretty simple! All you need to do is ‘start’ the campaigns that you’ve paused once more to get them running again.
The only reason why this fix may not work for you is if your Ads have been disapproved — rendering them ineligible to be shown to users.
For this, you’ll need to personally review Google’s current ad policies to ensure that you are compliant. Otherwise, your ads will never be able to run properly.
You Have Disapproved Ads
Google is very strict about enforcing its policies and regulations to ensure that its Ads are safe for viewing and appropriate for all users.
You can manually check an Ad’s approval status on the Campaign Ads tab. There are three status options available after review: approved, disapproved, and limited approval. If you fall into either of the latter categories, your Ad will not show on Google Search Results.
Note, one of the main reasons for disapproved Google Shopping Ads stem from inappropriate or inaccurate images or illustrations.
Also, in general, if the data that you provide does not match the product information of a certain product on your website or is, at any point, not truthful to the product’s specifications, then your Ad will be disapproved and Google will stop showing it on Shopping Ads and free listings.
Solution!
Luckily, Google has procedures in place to allow you to appeal for the approval of your disapproved Ads — especially if you have justifiable grounds and can prove that the Ad was disapproved erroneously.
But, even if the Ad was truly not compliant with Google’s policies, you are free to modify the Ad to meet the proper requirements and resubmit it for review whenever you want.
It might help to try out products like the aforementioned SaaS solution, Bidbrain (which doubles as an excellent product feed optimizer) that will allow you to optimize your feed — thus increasing your chances of getting it approved.
Your Bids Have Surpassed Your Daily Budget
Your budget can also play a very key role in whether or not your Shopping Ads are in proper order. After all, if your allocated daily budget is exhausted before the day’s end, you’ll be missing out on a bunch of potential impressions, clicks, and conversions.
You can check for this issue under All Campaigns. Your budget’s status will appear on the Status column (a.i. if your budget is too low, a red notification will appear to notify you that your Shopping Ads are not being shown as often because of a “Limited Budget”.)
Solution!
The simple solution here is, of course, to either increase your daily budget or lower your bids.
Of course, just remember that lowering your bid may lower your chance of winning auctions that you may have won easily previously — a similar warning should also be said about increasing your bid too high (and risking potential losses if you are unable to meet your desired ROAS.)
If you’re not sure how to strike the balance between your budget and your bidding levels, Google does offer a “recommended daily budget” function that may help.
You Inputted Incorrect Billing Information
If your Shopping Ads are not showing up at all, then one of the first things that you should consider is whether you’ve given Google accurate billing information.
After all, Google will not (and it has no reason to) run your ads if it encounters any billing issues that would prevent it from charging you.
Solution!
So, make sure to verify that you have the proper (updated) billing information inputted in your account settings in order to avoid any potential billing mishaps.
You Have Account Linking Issues
If your Google Ads account is not properly linked to your Google Merchant Center account, this can cause complications in the proper functioning of your product feed (thus, disrupting the progress of your campaigns).
Solution!
You can check for this issue by logging into your Google Ads account and going to Tools & Settings > “Linked Accounts.”
There, you can check out the status of all linked accounts. And, of course, if you find that your Merchant Center account and your Google Ads account are not linked, it is simple enough to log on to your Merchant Center account and get it all set up.
Your Negative Keywords Nullified Your Campaign
Negative keywords, which allow you to ‘disable’ or prevent your ads from showing up for queries that are not likely to result in a sale, can be the key to saving yourself a whole lot of money from wasted ad spend.
But because of this very same characteristic, they can also cause you quite a bit of trouble if you are not careful — by preventing your ads from showing up for potentially relevant queries.
Solution!
Fortunately, there is a way of reviewing your enabled Negative Keywords list to ensure that none of them is restricting your ad from appearing for relevant queries.
You may find that you accidentally applied a certain list to the wrong campaign, or included a relevant keyword by mistake. Either way, it should be easy enough to get back on your account and fix the issue.
You’re Using Ad Scheduling
If you have ever used Ad Scheduling in the past, then this might be the reason why your Google Shopping Ads are not showing. This function, after all, makes it so that you can set up your ads to only appear when your target audience is the most active — based on their previous activity.
It should be noted that, while Shopping Ad campaigns do not naturally lend themselves to Ad Scheduling, there are still cases where you might find yourself using this function (i.e. for ads that are “limited by budget” and thus require less active time.)
Solution!
In any case, if your ads are not showing up and you’ve used the Ad Schedule feature in your Google Ads account even just once before, it’s important that you double-check it now to make sure that you either have the right time applied or that you’ve removed any Ad Schedules that may no longer be necessary.
Your Product Feed is Still In Review
It’s important to remember that your product feed will need to be reviewed and approved by Google to make sure that it is compliant with all of their standards and regulations. Especially as, if your product feed is still in review, it will not be featured in free product listings.
Solution!
The key to this issue is to simply exercise a bit of patience. It can take roughly 24 to 72 hours before Google even begins to review your product feed.
If you’re getting antsy, you can check your log files to see if there has been any activity there. That should at least tell you that the review is in progress.
Otherwise, if you still do not receive approval of your feed by the end of the 5th day, you are free to contact Google to personally request the status of your review.
Your Quality Score is Too Low
Google gives a quality score for each of the products that you submit to Google Shopping.
For this, they measure a variety of factors that will allow them to maintain a certain level of control over which ads are displayed for certain queries as well as the perceived quality of the product in question.
And, as is to be expected, if your product receives a low-quality score, it can cause your ads to stop appearing on Google Search results.
Solution!
There are multiple reasons why your product’s quality score may be suffering. One of the more common reasons is if you’ve changed that product’s ID recently. If this is the case, then you will have to wait for Google to recognize the listing’s quality once more as they attach quality scores to Product IDs (which is why it is usually recommended to preserve them).
You may also want to check the quality of your landing page, as a generic or poor-performing landing page experience can lower your quality score quite significantly.
In either case, this is just another situation where you may benefit from the use of a product feed optimizer like Bidbrain, which has added functionalities that can help improve the quality score of your product feed.
Why Are Your Google Shopping Ads Not Showing?
Your Google Shopping Ads not showing is no reason to panic. The issues themselves all have easy fixes. So, instead, take it as an opportunity to further improve your existing campaigns.
Of course, it’s important to remember that, if you are really struggling with keeping things afloat, there’s no reason to avoid using an intelligent, AI solution like Bidbrain to take a load off your shoulders and give yourself the opportunity to focus on other aspects of your business.
The post Why Are Your Google Shopping Ads Not Showing? — Here Is How to Fix It! first appeared on Tekrati and is written by Sam Arnold
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Bidbrain™ | CEO Fredrik Lindros Introduces Speqta’s New Secret Weapon for Bidding on Google Shopping Ads
Speqta’s CEO Fredrik Lindros prepares us for the merciless e-commerce industry by answering questions on their new Google Shopping ad-optimization tool, Bidbrain™! Learn how to get ahead in your market by making use of Speqta’s new AI-based secret weapon for bidding on Google Shopping Ads — which promises an average 10-40% increase of sales at [...]
The post Bidbrain™ | CEO Fredrik Lindros Introduces Speqta’s New Secret Weapon for Bidding on Google Shopping Ads first appeared on Tekrati and is written by Sam Arnold
]]>Bidbrain™ | CEO Fredrik Lindros Introduces Speqta’s New Secret Weapon for Bidding on Google Shopping Ads
Speqta’s CEO Fredrik Lindros prepares us for the merciless e-commerce industry by answering questions on their new Google Shopping ad-optimization tool, Bidbrain!
Learn how to get ahead in your market by making use of Speqta’s new AI-based secret weapon for bidding on Google Shopping Ads — which promises an average 10-40% increase of sales at the same CoS or ROAS% (Return on Ad Spend)!
Who stands to make the most benefit from a tool like Bidbrain?
Fredrik Lindros: Google Shopping Ads have only continued to increase in value in the past couple of years. And, more and more e-retailers are investing their sales and/or advertising costs in order to take advantage of the high traffic and high conversions that it brings.
This is why we created Bidbrain. It’s for people in the e-commerce space. Or, are otherwise in the business of selling online and advertising on Google Shopping Ads. The way I like to see it though is that our service is a tool for anyone and everyone looking to optimize their sales and profits through Google Shopping Ads. Be they an agency or a retailer.
What motivated you to develop a Google Shopping Ad-Optimization tool like Bidbrain?
Fredrik Lindros: Google Shopping has been rising in popularity in the past couple of years. And it’s no longer something that anyone in the online retail space can ignore. In a study from the U.S. that came out in 2018, it was discovered that over 75% of all retail search ad spend was made up of Google Shopping ads. Thanks, in large part, to their ability to naturally generate both higher online retail clicks and higher revenue per click than other alternatives. Which is the reason why a lot of major brands have begun to favor Google Shopping Ads over traditional search ads — which, comparatively, are just inherently not as effective at driving conversions.
In any case, we at Speqta saw this as our opportunity to create a tool that can help e-retailers bid for traffic more smartly. Bidbrain turned out to be more than that, of course. But, at its core, Bidbrain was developed with an AI that is capable of helping you bid as smart as possible on Google Shopping Ads.
Did you ever experience any doubts while working on Bidbrain?
Fredrik Lindros: I believe that a certain level of skepticism is healthy no matter what you are working on and that blind determination or optimism only leads to unnecessary risks. In that sense, having some measure of doubts keeps you on your toes and ensures that you are working at your best.
So, in a way, yes, doubts were in fact expressed while in the making of Bidbrain. But nothing unhealthy. I sought after those doubts myself because I value open dialogue when it comes to innovation and wanted to make sure that no holes were left unfilled.
In what way did Bidbrain exceed your original expectations?
Fredrik Lindros: As mentioned, Bidbrain, at its core, was an AI-based bidding optimization solution for Google Shopping Ads. But, it went through quite a bit of testing and development before we decided to release it as its own standalone SaaS platform. We knew that it was a winner from the very beginning — seeing as the first customer that we tested (a small store inside a larger e-commerce group) had seen their sales boosted up to 5x at the same CoS (Cost of Sales), but its evolution didn’t stop there.
Speqta is being released as not just a bidding optimization tool but also a product feed optimizer, for getting you that higher PLA quality score that you’re looking for. It’s also an enthusiastic learner, capable of taking in endless amounts of structured data in order to perform and predict conversions better. And, it can serve as an excellent analytics tool capable of providing rich insights that can be used for future campaigns. All of this makes it a world ahead of most standard alternatives.
Speaking of other alternatives, how does Bidbrain compare?
Fredrik Lindros: It depends on which alternative we’re speaking of. If we’re talking about Google’s own Target-ROAS or Smart Shopping, Bidbrain stands tall by being 100% transparent about how the bidding is being performed, which is comparatively better already than Google’s own black box bidding solutions, where you can never truly be confident that the bids are 100% optimized for you. Plainly put, with Bidbrain you can rest assured that its AI is working hard to invests only on traffic that have the best possible chance of conversions, while the same cannot be said with Google’s own tools.
As for other third-party alternatives like Adobe’s own Search Marketing Management tool, which is a hybrid bid optimization solution that works very broadly on full campaign management and thus comparable to a swiss army knife, I would liken Bidbrain to a professional Japanese Chef knife in comparison, similar to Optmyzr (an award-winning tool that saw its start in the USA). This means that Bidbrain is a very fine tool capable of hyper precision and sophisticated work, to be used only for a specific type of purpose and thus, able to do its job more excellently than the comparatively blunt multi-functional tools.
And finally, where do you see Bidbrain going in the next 5 years?
Fredrik Lindros: Time will tell, I suppose. But, I hope that Bidbrain will become a well-loved SaaS tool used by as many retailers as possible. Of course, I also fully expect it to continue evolving as time goes on and as more people come to accept the wonderful world that can be created by Artificial Intelligence.
The post Bidbrain™ | CEO Fredrik Lindros Introduces Speqta’s New Secret Weapon for Bidding on Google Shopping Ads first appeared on Tekrati and is written by Sam Arnold
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