Sam Arnold – Tekrati https://www.tekrati.com Experts' Views on Modern Business Wed, 31 May 2023 04:32:25 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.tekrati.com/wp-content/uploads/2022/04/cropped-Tekrati-Guest-Posts-32x32.jpeg Sam Arnold – Tekrati https://www.tekrati.com 32 32 Top 10 Funny Numbers to Call When You Are Bored and Stuck at Home https://www.tekrati.com/top-10-funny-numbers-to-call-when-you-are-bored-and-stuck-at-home/ Mon, 01 Nov 2021 23:54:28 +0000 https://www.tekrati.com/?p=20228 Top 10 Funny Numbers to Call When You Are Bored and Stuck at Home

Top 10 Funny Numbers to Call When You Are Bored and Stuck at Home

While being stuck at home alone can be tedious at times, you can always keep yourself occupied on your phone by doing something that will lift your spirits and thoughts. Have you ever attempted calling a funny or non-existent phone contact? Well, there is a slew of phone numbers strewn about that serve a variety [...]

The post Top 10 Funny Numbers to Call When You Are Bored and Stuck at Home first appeared on Tekrati and is written by Sam Arnold

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Top 10 Funny Numbers to Call When You Are Bored and Stuck at Home

Top 10 Funny Numbers to Call When You Are Bored and Stuck at Home

While being stuck at home alone can be tedious at times, you can always keep yourself occupied on your phone by doing something that will lift your spirits and thoughts. Have you ever attempted calling a funny or non-existent phone contact? Well, there is a slew of phone numbers strewn about that serve a variety of purposes. Personal, emergency and automated message numbers are just a few of the options. So when you need to laugh, prank your pals, or bring a grin to your face, there are some fairly strange, odd, and humorous numbers to dial. Do you have any ideas about which ones you could try?

If you’re bored at home and can’t think of anything to do, here are some of the funniest phone numbers to call whether you want to prank someone or just have a good laugh.

Table of Contents

What are the top 10 funny numbers to call when you are bored and stuck at home?

While the idea of calling funny prank phone numbers is intriguing, many people are still unsure what a funny phone number is. So have a look at the list below for funny phone numbers to call anytime.

1. Santa's number: 1-603-413-4124

Have you ever considered contacting Santa Claus? Then now is the finest moment to dial this telephone number. Whether it is Christmas or not, you may always call Santa and ask for some free Christmas gifts.

The phone number may not connect you directly to Santa, but just for fun, pretend you are talking to him and ask him questions like when they will be passing by.

This is also one of the best phone contacts to call with your buddies as a joke. For example, make one of your friends believe you have their crush’s phone number and have them call Santa instead.

If you are a parent, this year might be a good time to try something new. You can fool the kids by telling them to call Santa directly instead of merely handing them a present. They will be duped into thinking they are speaking to a real person by dialling 1-603-413-4124.

The responses are computer-generated. Apart from children, you can give this number to anyone who likes to bother you. It is the most effective method of permanently avoiding them.

Santa
Santa Claus calling by vintage phone. Sitting near Christmas tree at home. Photo: @Hasloo

2. Divorce hotline: (605)–475–6960

Are you married, or do you have married friends? Try calling this divorce hotline and jokingly requesting a divorce from your spouse or a friend. If you have a buddy who is unhappy in their marriage and has no desire to stay, it is time to give them this number. They will be directed to the divorce hotline if you provide them with this number.

Questions like, “Are you tired of your partner’s incessant nagging?” “Is it true that you haven’t had any sex in a while?” “Are you fed up with being proven incorrect all of the time?” “Do you ever feel the need to make amends, even if you haven’t done anything wrong?” are among the scripted responses.

These inquiries will undoubtedly enrage your victim and will make you both laugh when they realize it was all a ruse. However, even if your friend is initially annoyed, the call’s absurdity will prompt them to see the humour in the situation.

3. Rejection hotline: 605-475-6968

Rejection hotline
A woman holding a phone. Photo: pexels.com, @olly

Do you have a nasty person that keeps demanding your phone number? One of the best fun hotline numbers to prank call someone you do not want to be linked within life is the rejection hotline. People who do not easily give up, for example. Calling (605) 475–6968 lets them know you are no longer interested in them. They will be able to grasp how you feel and may back off as a result of this.

4. Harry Potter's contact: 605-475-6961

Everyone wished to attend Hogwarts School of Witchcraft and Wizardry at some point in their lives. This is for fans of the Harry Potter universe. Dial this number if you want to be admitted to the legendary Hogwarts School of Witchcraft and Wizardry.

The person on the other end of the line will provide you with directions to the iconic platform as well as your entrance information. So, to liven up the conversation, don’t forget to bring up some of your favourite Harry Potter facts.

5. Stop complaining: 605–475–6973

Funny Number
A man wearing a brown suit mocking on the phone. Photo: pexels.com, @moose-photos

Many people enjoy whining about things that they aren’t supposed to be complaining about. However, directly confronting such people may appear offensive, and you may end up hurting them; therefore, you can avoid all of this by providing them with this cease complaining hotline number.

You may inform them it’s a phone number they can call if they have any complaints. You can even use it on that grumpy family or friend. They are unlikely to groan while they listen to the messages on the line. If the person is intelligent enough, they will recognize that you are attempting to persuade them to refrain from complaining when it is unnecessary.

6. Better Call Saul: 505–503–4455

If you are a fan of television shows, you might have come across Better Call Saul, an American crime drama television series created by Vince Gilligan and Peter Gould. It is one of the best series, with fantastic characters like criminal defence attorney Saul Goodman.

So, if you are looking for a legal advisor who can provide you with the greatest free advice, contact Saul Goodman and Associates. The majority of people have dialled the number in the hopes of obtaining legal assistance. You can dial the digits for fun if you want to be like them.

You can rest assured that Saul Goodman and Associates will not stop working until your case is resolved. This hotline serves as a one-stop-shop for all legal matters. In addition, the audio messages of Saul and Associates include some legitimate free advice.

7. The bad breath notification hotline: 605-475-6959

Bad breath can be embarrassing, and it can even induce anxiety in some people. It is no surprise that store shelves are brimming with gum, mints, mouthwashes, and other breath-freshening items.

However, because they do not address the root of the problem, many of these products are simply temporary solutions. Individuals with foul breath can be our friends, strangers, or close family friends in most cases.

While it is never a good idea to be disrespectful, providing people with prank phone calls that say you can’t bear their odour is a nice way to be kind without hurting them. By having them dial 605-475-6959, they will be directed to the bad breath notification hotline. This may encourage them to seek out more effective techniques to enhance their breath odour.

8. How to know if you are an unhappy number: 605–475–6958

Unhappy Number
A woman in a white long sleeve talking on the phone. Photo: pexels.com, @shkrabaanthony

Many of us are suffering from a lack of meaning, direction, vitality, mission, purpose, identity, and genuine connection these days—deep unhappiness that most of us have accepted as normal. Many of these signals become numbing with time, and we accept a lack of significance in our lives as normal.

However, it might be difficult to tell whether you are genuinely pleased at times. So you might want to dial or phone these numbers to speak with professionals who will be happy to hear your concerns and offer helpful advice.

9. To listen to beautiful phrases: (858) 651-5050

Many of us are suffering from a lack of meaning, direction, vitality, mission, purpose, identity, and genuine connection these days—deep unhappiness that most of us have accepted as normal. Many of these signals become numbing with time, and we accept a lack of significance in our lives as normal.

However, it might be difficult to tell whether you are genuinely pleased at times. So you might want to dial or phone these numbers to speak with professionals who will be happy to hear your concerns and offer helpful advice.

10. Epic speech:1-888-447-5594

If you go out one night and are approached by someone at the pub who wants your phone number, the entire experience might be aggravating. The dialogue seems to go in one ear and out the other, from wanting to reclaim your personal space as they get closer to you to engage in small talk. Then, finally, you feel relieved as they stand up to depart, knowing you’ve avoided another bullet.

However, they ask for your number, and your heart begins to pound. Giving them a fake number, you provide them with the contact information of 1-888-447-5594. These digits are an Easter Egg number for God of War’s finale. It features an epic speech by the game’s developer, as well as cameos from other characters.

The person that dials the digits will automatically get the hint that you are not interested. If they question the 888, simply explain that it is your office phone number, which you use more frequently than your home phone.

Providing someone with funny numbers to call is one of the best and easiest pranks. With so many different phone contacts to dial, there are plenty of amusing pranks to play on individuals. When you’re bored or stuck somewhere, the list of amusing phone numbers to prank call above will certainly brighten your day. While a handful are slightly useful, the most appear to have been designed solely for the sake of fun

The post Top 10 Funny Numbers to Call When You Are Bored and Stuck at Home first appeared on Tekrati and is written by Sam Arnold

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Toyota Commercial Girl Biography, Profile, Net Worth! https://www.tekrati.com/toyota-girl-laurel-coppock/ Mon, 01 Nov 2021 22:53:04 +0000 https://www.tekrati.com/?p=20211 Toyota Commercial Girl Biography, Profile, Net Worth!

Toyota Commercial Girl Biography, Profile, Net Worth!

Most people know Laurel Coppock as the Toyota girl in Toyota commercials. She has not only done commercial adverts but also featured in numerous films and reality TV series. She is best known for featuring as Stephanie in The Office, Miss Elaine in Modern Family, and Ramona in Adam Devine’s House Party. Besides her acting [...]

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Toyota Commercial Girl Biography, Profile, Net Worth!

Toyota Commercial Girl Biography, Profile, Net Worth!

Most people know Laurel Coppock as the Toyota girl (Toyota Commercial Girl) in Toyota commercials. She has not only done commercial adverts but also featured in numerous films and reality TV series. She is best known for featuring as Stephanie in The Office, Miss Elaine in Modern Family, and Ramona in Adam Devine’s House Party.

Besides her acting roles, Laurel is also a producer and writer. Here is all you need to know about her life.

Profile Summary

Real nameLaurel Coppock
Famous asJan from Toyota
GenderFemale
Date of Birth17 July 1977
Age46 years (as of 2023)
ZodiacCancer
Place of birthBoston Massachusetts, USA
Current residenceUSA
NationalityAmerican
EthnicityWhite
ReligionChristianity
SexualityStraight
Height in feet5’6″
Weight in pounds127
Weight in kilograms58
Body measurements in inches34-24-35
Body measurements in centimetres89-60-88
Hair colourBrown
Eye colourLight brown
MotherSusan Coppock
Siblings2 (Emily and Selena)
Relationship statusMarried
HusbandBobby Mort
Children2
UniversityColby College
ProfessionActress and comedian

 

Where was Laurel Coppock born?

The American actress was born in Boston, Massachusetts, on July 17, 1977. Susan Coppock, an actress and Broadway dancer in New York, is her mother’s name, although little is known about her father. Selena, a comedian, and Emily, an art trader, are Laurel’s two siblings.

How old is Jan from Toyota?

Laurel Coppock’s age is 44 years old as of 2021.

Educational background

Background of Laurel Coppock
Image Source: gettyimages.com

She received a bachelor’s degree in Performing Arts from Colby College. She subsequently moved on to New York’s Circle in the Square Acting Conservatory.

Acting career

Laurel started her career in Chicago at Second City and IO Theatre, and Boom Chicago creative group. She later relocated to Europe but later on moved to Los Angeles.

While in LA, she began landing numerous roles as an actress. She landed her first professional acting role in 2007, where she got featured in two different TV projects Derek and Simon: The Show and Curb Your Enthusiasm.

She went on to be featured in other films and television series. As a result of her fame and talent, she landed herself a role as Toyota Jan in commercials for Toyota cars.

She was fortunate to be chosen out of 500 actresses that were interviewed. The actress agreed to a one-year deal. However, Toyota was so impressed with the actress’s performance that she was offered a role in more Toyota ads.

Laurel Coppock's movies and TV shows

Laurel Coppock has appeared in the following films and television programs since the beginning of her career.

Short videos and movies

  • 2021: E. Moji as Elizabeth Moji
  • 2021: Slates
  • 2018: Computer Networking as Player
  • 2012: Comedy Jam as Carol Trotter
  • 2011: Crazy, Stupid, Love as Sophia

What shows is Laurel Coppock in?

  • 2016-2017: Mike Tyson Mysteries as Cathy Walker/Amy Morgan (voice character)
  • 2016: History of the World… for Now as Mary Poppins/Weather Woman/Megan (three episodes)
  • 2015: Hot in Cleveland as Emily
  • 2014: UCB Comedy Originals
  • 2013: Adam Devine’s House Party as Ramona
  • 2013: Arrested Development as Maggie
  • 2012: 2 Broke Girls as Kara
  • 2012: Hart of Dixie as Peggy
  • 2012: Zeke and Luther as Bambi McFadden
  • 2012: How to Cheat on Your Wife as Cosmetic Clerk
  • 2012: The Office as Stephanie
  • 2011: Modern Family as Miss Elaine
  • 2011: Workaholics as Meegan
  • 2008: Talkshow with Spike Feresten as Hollywood Reporter
  • 2008: Downers Grove as Chatty Girl
  • 2008: Food Chain as Janice
  • 2007: Curb Your Enthusiasm as Patient
  • 2007: Derek and Simon: The Show as Art Gallery Patron

 

She has written and produced the following short film.

  • 2021: E. Moji (producer)
  • 2021: Slates (producer)
  • 2012: Comedy Jam

Is Jan from Toyota still doing Toyota commercials?

It is unclear whether the actress continues to appear in Toyota advertising. However, she created a national Toyota advertisement from her house in March 2020, as the COVID-19 pandemic raged in the United States.

Recently Toyota featured Jessica Long in their Toyota Super Bowl commercial. Jessica is an American paralympic swimmer who was born in Bratsk, Russia, on 29 February 1992. Jessica Long’s lower legs were amputated when she was 18 years old.

Is Laurel Coppock married?

Status of Laurel Coppock
Image Source: gettyimages.com

The actress is married to Bobby Mort, an American actor writer and producer. According to his IMDb page, Bobby has ten writing credits, three producing credits, three directing credits, and seven acting credits.

The couple is blessed with two children. Laurel Coppock’s baby names have not been revealed to the public. However, at the time the two kids were born, Laura was still doing Toyota adverts.

Her first baby bump was visible in one of her Toyota advertisements in 2014. A few months later, she gave birth to a baby boy. Following the birth of her child, Laurel co-hosted a YouTube channel and showed entitled The BreakWomb along with Megan Grano and Molly Erdman.

The channel is about three comedians who are in motherhood. Her second baby bump was sported again in 2018.

Did the Toyota lady have a baby?

Laurel gave birth to her two children in 2014 and 2018. As of 2021, there is no evidence that the actress is pregnant or has recently given birth to another child.

How much does Laurel Coppock weigh?

The Toyota commercial girl weighs 58 kg or 127 pounds. She stands at a height of 5 feet 6 inches (168 cm) tall. Her body measurements are 34-24-35 inches (86-60-88 cm).

What is Laurel Coppock's net worth?

The actress is yet to disclose her salary and net worth to the public. Even so, it is evident that she makes a good amount of money from her acting career as she has featured in several very successful shows. Sources like Popular Networth estimate her net worth to be $1 million; however, this information is not official.

Laurel Coppock is an accomplished actress who has built a name for herself in the industry. Her fans are currently entertained by her short comedy videos on Instagram

The post Toyota Commercial Girl Biography, Profile, Net Worth! first appeared on Tekrati and is written by Sam Arnold

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4 Smart & Easy Ways to HACK Your Google Shopping Campaigns and Improve Success https://www.tekrati.com/4-smart-easy-ways-to-hack-your-google-shopping-campaigns-and-improve-success/ https://www.tekrati.com/4-smart-easy-ways-to-hack-your-google-shopping-campaigns-and-improve-success/#respond Sat, 10 Jul 2021 07:46:35 +0000 https://www.tekrati.com/?p=19180 4 Smart & Easy Ways to HACK Your Google Shopping Campaigns and Improve Success

4 Smart & Easy Ways to HACK Your Google Shopping Campaigns and Improve Success

The future of retail search marketing has moved on from what was once the more reliable text-based Search Ads and found its home in Google Shopping Ads. And no wonder. According to the statistics dropped by Fredrik Lindros (CEO of Speqta) at the latest Redeye SaaS Seminar, Shopping Ads earn the large majority (65%, to [...]

The post 4 Smart & Easy Ways to HACK Your Google Shopping Campaigns and Improve Success first appeared on Tekrati and is written by Sam Arnold

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4 Smart & Easy Ways to HACK Your Google Shopping Campaigns and Improve Success

4 Smart & Easy Ways to HACK Your Google Shopping Campaigns and Improve Success

The future of retail search marketing has moved on from what was once the more reliable text-based Search Ads and found its home in Google Shopping Ads. And no wonder.

According to the statistics dropped by Fredrik Lindros (CEO of Speqta) at the latest Redeye SaaS Seminar, Shopping Ads earn the large majority (65%, to be exact) of all clicks on Google Ads — a big deal, considering the fact that Google owns 72% of the Search Ads market (beating out both Amazon and Bing).

glass

Shopping Ads are the name of the game these days, and everyone is hopping on board.

After all, when compared to paid text-based search ads, it’s a heck of a lot better at driving traffic to your website that actually converts. Possible with the right data and the correct strategies to make use of said data. But, of course, that’s easier said than done — even for the world’s greatest data scientists.

Below, we introduce four smart ‘hacks’ that you can use to improve the success rate of your Google Shopping Ads:

Introduction | Performance Marketing

In the past couple of years, the way retailers thought about marketing was based on a capped budget — with the main goal being to boost sales and enhance brand loyalty.

Suffice to say, the old model had been based more on trial-and-error than anything else and was vastly immeasurable when compared to what we can do now. With modern technology, data-driven marketing is made possible, and its benefits are endless.

Not only does it make marketing more transparent than ever but now, retailers can maximize their current budget to lower their CPAs (Cost Per Acquisition) in a measurable way. In other words, you can set an “unlimited roof for growth” (as Fredrik Lindros once stated in an interview on Performance Marketing) with the data that you have available.

4 Tips to Hack Your Google Shopping Campaigns

The success of your Shopping Ads is dependent on how best you are able to make use of the data that you have at your fingertips. For today, we’ll be teaching you where and how you can access this information while managing your campaigns on Google Ads:

1. Predefined Reports Page (formerly ‘Dimensions’)

glass2

The first area of focus that you need to pay attention to is the ‘Predefined Reports page (which was formerly called the ‘Dimensions’ page. This page houses a dashboard where you can access customized performance reports at various levels of granularity and at an array of different dimensions to choose from (category, product type, item ID, brand, Merchant Center ID, or store ID.)

Basically, this is the place to be to see how your campaigns are faring and what changes need to be made to improve them. For example, you can select the ‘Time’ view to determine at which hours of the day, week, etc. your campaign’s conversion rates are performing higher and lower — enabling you to modify your bid placements to target the highest-performing hours.

2. Sort Performance Data by Item ID

If you want to see how individual products are performing (rather than aggregated campaign metrics), don’t forget that you can choose the attribute by which to view your data — with one of the options being to sort by Item ID.

glass3

This option will allow you to see the individual KPIs for each item that you are selling. This is particularly useful for segmenting your product groups in a way that will allow you to boost your sales with increased bids on high-performing products and decrease your CoS (Cost of Sales) by bidding less on lower-performing products.

3. Use Search Terms Report for Optimizing Negative Keywords

Unlike Search Ads, you cannot choose the exact keywords for which your advertisements will appear with Shopping Ads. Instead, it’s Google’s algorithms that get to decide (based on the data that you input into your product feed).

What Shopping Ads do allow, however, are negative keywords — which allow you to choose what search terms your ads do not appear for. Suffice to say this is a function that you have to utilize ASAP to make sure that you are maximizing your budget to encourage the most growth.

google hack

To do this, you can use the Search Terms option available on your account to find out which search terms are keepers and which ones are to be added to your negative keywords list.

4. View Device Reports

Shopping Ads are booming on mobile, what with the fancy interactable scrollable carousel that takes up a prominent portion of most smartphone screens.

device report 1

And, thankfully, you can see the performance metrics of your campaigns based on device types as well to take full advantage of this fact. This feature not only gives you insights on your target audience, but it also gives you another way of optimizing your current bidding strategy to drive conversions based on the device being used.

The Secret to Google Shopping Success

It’s data. It’s measurable performance. That’s the secret. Or so is stated by Fredrik Lindros in his presentation at the aforementioned Redeye SaaS Seminar: “the winners in this battle are the ones that can use all their data to determine when best to bid high or low.”

It’s tough, yes. Especially if you decide to go at it manually—which, according to Fredrik—will require an in-house department of professional data scientists. But it’s necessary.

bidbrain

And, of course, if that level of manual effort is just not something you can pull off (or if you just want to get an edge over your competitors with the help of Artificial Intelligence), there are plenty of tools out there that can help you out. Fredrik even introduces one in his presentation — Speqta’s newest SaaS tool, Bidbrain™ — that was developed to work entirely with Google Ads and do it well. So well that, according to their latest Bidbrain case studies, their clients are seeing as high as a +138% increase in sales at a reduced CoS of -21%!

The post 4 Smart & Easy Ways to HACK Your Google Shopping Campaigns and Improve Success first appeared on Tekrati and is written by Sam Arnold

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AT&T Commercial Girl Milana Vayntrub’s Bio, Net Worth, Career & More! https://www.tekrati.com/att-girl-commercial-lily-milana-vayntrub/ Mon, 26 Apr 2021 02:59:11 +0000 https://www.tekrati.com/?p=20255 AT&T Commercial Girl Milana Vayntrub’s Bio, Net Worth, Career & More!

AT&T Commercial Girl Milana Vayntrub’s Bio, Net Worth, Career & More!

Milana Vayntrub, AT&T Girl, is a Soviet-born American actress, comedian, activist, voice artist, writer, and YouTuber. She rose to fame following her appearance and outstanding performance in the AT&T television commercials. She took up Lily Adams’ role, as a saleswoman and store manager in the commercials from 2013 to 2016. However, she took a break [...]

The post AT&T Commercial Girl Milana Vayntrub’s Bio, Net Worth, Career & More! first appeared on Tekrati and is written by Sam Arnold

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AT&T Commercial Girl Milana Vayntrub’s Bio, Net Worth, Career & More!

AT&T Commercial Girl Milana Vayntrub’s Bio, Net Worth, Career & More!

Milana Vayntrub, AT&T Girl, is a Soviet-born American actress, comedian, activist, voice artist, writer, and YouTuber. She rose to fame following her appearance and outstanding performance in the AT&T television commercials. She took up Lily Adams’ role, as a saleswoman and store manager in the commercials from 2013 to 2016. However, she took a break from the commercial but resumed Lily Adams’ role back in 2020.

Milana Vayntrub, AT&T Girl, Heartbreaking Plea

Actress Milana Vayntrub, who is well known for playing “Lily Adams” in AT&T commercials, has pleaded with people to stop posting sexual harassment across social media. Milana did an Instagram Live on August 24 where she said that she gets objectifying memes, sexist and inappropriate comments, and solicitations for topless and nude pictures from men every day.

ATT Girl, Lily Adams’ Star Profile

Her unmatched talented skills have landed her a myriad of roles in the American showbiz industry. She has done it all from television commercials, films, television shows, comedy videos, YouTube videos, and music videos. Besides, she is passionate about activism and launched a campaign dubbed Can’t Do Nothing to highlight the plight of migrants and refugees crisis in Europe.

She inspired people to help incoming refugees. The actress has excelled in all her endeavors with credit to her versatility and determination. So, what else is known about Milana Vayntrub? Have a look at the stunning transformation of the commercial girl over the years.

Table of Contents

  1. ATT Girl, Lily Adams’ Star Profile
  2. Profile summary
  3. Who is Milana Vayntrub, The Famous AT&T Girl?
  4. How old is Lily Adams from ATT?
  5. Educational background
  6. Career
  7. Milana Vayntrub’s movies and TV shows
    1. Movies
    2. TV Shows
    3. Voice Artist
    4. Web Series
    5. Music Videos
    6. Stage Plays
  8. Milana Vayntrub’s relationship
  9. Is Milana Vayntrub married?
  10. Who are Milana Vayntrub’s kids
  11. How tall is Milana Vayntrub?
  12. Milana Vayntrub AT&T’s sexual harassment
  13. What is the at&t girl net worth?

Profile summary

AT&T Girl’s Full name: Milana Aleksandrovna Vayntrub
Famous name: Milana Vayntrub
Date of birth: March 8, 1987
Place of birth: Tashkent, Uzbekistan (Uzbek Soviet Socialist Republic – USSR)
Age: 36 years old (as of 2023)
Current residence: Los Angeles, California, United States of America
Zodiac sign: Pisces
Ethnicity: Jew
Complexion: White
Nationality: Uzbek and American
Religion: Judaism (Ashkenazi Jew)
Sexuality: Straight
Gender: Female
Height in feet and inches: 5’5″
Height in centimeters: 165
Weight in pounds: 123
Weight in kilograms: 56
Body measurement in inches: 32-25-36
Body measurements in centimeters: 81-63-91
Waist size: 25 inches
Hips size: 36 inches
Shoe size: 6 (US)
Bra size: 32C
Dress size: 4 (US)
Eye color: Light Brown
Hair color: Blonde
Parents: Alexander Vayntrub (Father)
Sibling(s): Briana (Sister)
Marital status: Single
High school: Beverly Hills High School
College: University of California, San Diego
Occupation: Actress, Comedian, Activist, Voice Artist, Writer, and YouTuber
Net worth:  $3 million
Instagram: @mintmilana
Twitter: @MintMilana

Who is Milana Vayntrub, The Famous AT&T Girl?

Milana Vayntrub was born Milana Aleksandrovna Vayntrub in Tashkent, Uzbek Soviet Socialist Republic – USSR (now Uzbekistan). Despite being on the public radar, she rarely shares personal details about her family. Not much is known about her family other than both parents raised her, and she has one and only sibling, a sister.

Nevertheless, her father’s name is Alexander Vayntrub, and her mother’s name is not known. Her younger sister’s name is Briana, whom she resembles a lot. She has constantly shared her pictures on social media via Instagram.

Milana Vayntrub American Actress
Image Source: zimbio.com

Milana Vayntrub poses before the Robot Chicken Panel during New York Comic Con Day 2 at Hammerstein Ballroom in New York City. Photo by Eugene Gologursky

Milana Vayntrub and her family belong to the Jewish ethnicity. Although they were Uzbeks, they were seen as outsiders because of their Jewish background. At the time of her birth, there was widespread anti-Semitism and religious persecution of Jews across the Soviet Union. Consequently, they were forced to immigrate to the United States of America as refugees to escape the persecution.

They found themselves stranded in transit camps in Europe; fortunately, the Vayntrub family moved to West Hollywood, Los Angeles, California, in August 1989. The actress was two and a half years when they immigrated to the US.

Moving to the United States of America proved tough; however, Jewish resettlement organizations helped her parents get jobs. On the other hand, Vayntrub was her parent’s translator ever since she grasped the language of English.

Not much is known about the current whereabouts of her parents. Nonetheless, she shared in an interview that her parents are possibly divorced. Her father is currently residing in Moscow, Russia, while her mother’s current residence is unknown. However, she maintains a good relationship with both of them as well as her sister, Briana.

 

Impact of the girl from AT&T commercial

The girl from the AT&T commercial is a talented actress who brings life to the ad with her captivating performance. She showcases the latest technology and smartphones from AT&T with ease and clarity, making it easy for viewers to understand the features and benefits of the products.

Her confident and friendly demeanor makes her relatable and trustworthy, making viewers feel confident in their choice to choose AT&T for their cellular needs.

She embodies the speed and reliability of AT&T’s network, which offers coverage across the nation. Her natural charm and relatability make her a beloved and memorable part of the AT&T brand.

How old is Lily Adams from ATT?

Lily Adams from ATT commercials was born on March 8, 1987. As of 2021, Milana Vayntrub’s age is 34 years old. Her zodiac sign is Pisces. She has dual citizenship. She holds Uzbek and American nationality.

Educational background

Having moved to the United States, the actress was raised just like any other American. She spent the rest of her childhood and grew up in West Hollywood, Los Angeles, California.

She was enrolled in school and attended Beverly Hills High School. Although she once dropped out of high school in her sophomore year, she later resumed and got her General Education Diploma (GED). Soon after, she joined the University of California, San Diego, where she pursued and graduated with a Bachelor of Arts in Communication.

Career

Vayntrub has always been attracted to the showbiz industry. However, synonymous with migrant families, her family faced financial challenges which compelled her to venture into acting at the age of 5. She made her debut in showbiz taking commercials gigs and supporting her family with all its proceeds. She made her debut doing the Mattel Barbie commercials.

After working in numerous Mattel Barbie commercials, she landed her first role in acting at the age of 8. Her debut role was the character of Tatiana, which she played in the famous hit television series ER, which was aired on NBC in 1995. She made appearances in three episodes displaying captivating performances, which bagged her more roles in different television shows.

However, acting at such a young age proved to be an uphill task, and in middle school, she almost quit acting. Fortunately, she renewed her passion for acting in college and took up theatre classes. Besides, she did improv comedy with the Upright Citizens Brigade, which further honed her skills.

She landed more roles exhibiting sheer talent in various movies and television shows. However, she had her breakthrough in the entertainment industry when she landed the role of Lily Adams in the AT&T commercials. Saleswoman Lily Adams was a recurring role and appeared in numerous ads for the brand.

Lily AT&T’s role skyrocketed her name into the sphere of showbiz. She attracted a substantive following and soon became a household name. She played the role for three years between 2013 and 2016. However, she resumed her role in 2020 and continued to impress people across the globe.

Her return to the AT&T commercial was characterized by doing more commercials and advertisements for the brand. She appeared in more than 40 commercials. In addition, she shared that she also ventured into directing some commercials for the brand.

The actress explored other opportunities on the internet and proved to be worthwhile. She teamed up with Stevie Nelson and launched a comedy YouTube channel dubbed Live Prude Girls. The channel was created on September 28, 2011, with its last video post being on June 11, 2013

Ever since its launch, the channel has been successful. It boasts over 100 thousand subscribers with more than 11 million views in 30 videos. The Live Prude Girls were featured on the famous New Media Rockstars Top 100 channels countdown, and it was ranked 93rd. In addition, the Comedy Central YouTube channel released three sketches with Millan and Akilah Hughes as part of a new digital sketch series called Making Fun With Akilah and Milana.

Milana Vayntrub Actress
Image Source: yahoo.com

Milana Vayntrub assembles to celebrate the life and luminous legacy of Stan Lee in an ABC News production, “Celebrating Marvel’s Stan Lee,”. Photo: Lorenzo Bevilaqua

Milana also started her own web series, Let’s Talk about Something More Interesting, to which she writes credits. She has brought along famed stars like Matt Damon. Besides, she has appeared in several web series and directed music videos.

Moreover, Milana explored her voice artistic skills and made an impressive debut in voice acting in the Marvel Comics animated series. In addition, her writing skills have produced stage plays where she has acted in some of them.

Milana Vayntrub’s history as an immigrant in the US has compelled her to raise awareness and highlight the plight of migrants and refugees crisis in Europe. As a result, she co-founded a website and social media movement titled Can’t Do Nothing, which purposed to help the Syrian children, political refugees.

This followed her visit to Greece along with her father, Alexander Vayntrub, during a vacation in 2016. She witnessed the Syrian War victims who had fled the country and were going through hardship. She was compelled to help them and was adamant that she is not a passive citizen and “Can’t Do Nothing” about it, hence the movement’s name.

Milana Vayntrub’s movies and TV shows

Milana Vayntrub has landed numerous roles appearing in many movies, television shows, web channels, stage plays, ads, voice roles and music videos. She is a jack of all trades and has successfully impressed in all.

Here is a list of productions the actress has taken part in.

Movies

  • 2021: Werewolves Within as Cecily Moore
  • 2020: The Shabbos as Hannah
  • 2019: Mother’s Little helpers as Lucy Pride
  • 2019: The Shabbos Goy as Hannah Levy
  • 2019: Hot Chip: Hungry Child as Herself
  • 2018: Moving Violation as Tara
  • 2017: The Mad Ones as Groupie
  • 2017: Brief
  • 2017: All Nighter as Terri Sadler
  • 2016: Ghostbuster as Subway Rat Woman
  • 2016: Tight Spot as Danielle
  • 2016: Untitled Laura Steinel Project as Alex
  • 2015: Wrestling Isn’t Wrestling as The Ultimate Warrior
  • 2015: Normal Doors as Rory
  • 2015: Let’s Do It
  • 2014: This Is Why You’re Single as New Maria
  • 2014: Avicii: You Make Me
  • 2013: B*tchy Resting Face as B*tch on the Swing
  • 2013: Assassins Run as Nanny
  • 2013: CosmoNots as Annie
  • 2013: Sp*rm Bank
  • 2012: Junk as Natasha
  • 2012: Feather Weights as Milana V ‘Rookie’
  • 2012: I Dunno as Janice
  • 2012: Give Up The Ghost as Margot
  • 2011: Life Happens as Tanya
  • 2010: 6 Women as Natalie Stone
  • 2008: Life’s Better with Baseball as Alyssa
  • 2007: Men Are from Mars, Women Are from Earth as Sue

TV Shows

  • 2018-2021: Robot Chicken as Peppa Pig / Helen Henny / Natasha Fatale
  • 2020: Die Hart as Leah
  • 2019-2020: Dad as Diane / Dianebot
  • 2019: You’re Not a Monster as Ring Girl
  • 2019: Kingpin Katie as Newscaster
  • 2018: I Love You, America as Brambi Streeter
  • 2017: Threads
  • 2017: Drive Share as Passenger
  • 2016: This is Us as Sloane Sandburg
  • 2016: @midnight as Herself
  • 2016: Love as Natalie
  • 2015: Other Space as Tina Shukshin
  • 2014: Silicon Valley as Tara
  • 2014: Californication as Bad Actress
  • 2014: House of Lies as Christy
  • 2011-2014: CollegeHumor Originals as Molly /Curious Woman
  • 2013: Key & Peele as Vampire
  • 2013: Klaus as Girlie Girl’s Friend
  • 2013: The Clandestine as Anna
  • 2013: Jake and Amir as Julia
  • 2013: Roommates Enemies as Denise
  • 2013: Above Average Presents as The Girlfriend
  • 2013: Food Network Star as Video Caller
  • 2013: Zach Stone Is Gonna Be Famous as Felcia
  • 2013: Key and Peele as Vampire
  • 2012: The League as Cute Girl in Bar
  • 2010: The Legend of Neil – Post-production assistant
  • 2004: The Division as Katerina Ominsky
  • 2001: Lizzie McGuire as Posse Member #1/Cute Burper/Dancer
  • 1997: Days of Our Lives as Young Kristen
  • 1995: ER as Tatiana

Voice Artist

  • 2019: Marvel Rising: Battle of the Bands as Doreen Green/Squirrel Girl
  • 2019: Marvel Rising: Heart of Iron as Doreen Green/Squirrel Girl
  • 2019: Marvel Rising: Chasing Ghosts as Doreen Green/Squirrel Girl
  • 2018: New Warriors as Doreen Green/Squirrel Girl
  • 2018: Marvel Rising: Initiation as Doreen Green/Squirrel Girl
  • 2018: Marvel Rising: Secret Warriors as Doreen Green/Squirrel Girl
  • 2018: Robot Chicken as Peppa Pig, Dino Daughter, Teenage Girl
  • 2018: Dallas & Robo as Ellie
  • 2008: Immigrants (L.A Dolce Vita) as Anya

Web Series

  • 2020: Making Fun With Akilah and Milana as Herself
  • 2017: That Moment When as Jill
  • 2016: Jake and Amir Present: Lonely and Horny as Elana
  • 2013: BrowserVids Comedy Sketches
  • 2012: Daddy Knows Best as Nancy
  • 2011: College Humor Original as Various Character

Music Videos

  • 2019: Hungry Child by Hot Chip
  • 2011: Teenage Tide by Letting Up Despite Great Faults
  • 2007: Can’t Be Saved by Senses Fall

Stage Plays

  • Good Breeding as Aphrodite (Written & Directed by Robert O’ Hara) La Ninita as La Ninita (Written & Directed Milana Vayntrub)
  • Second Sites: Tales of Alternate Routes as Librarian (Directed by Nadine George – Graves)

Milana Vayntrub’s relationship

AT&T Girl, Lily Vayntrub has been linked to singer-songwriter and producer John Mayer. Milana Vayntrub and John Mayer dated for a while, but the relationship did not last long. They started seeing each other in 2006 when she was just 19 years old, and John Mayer was 28 years old.

Milana Vayntrub Awards
Image Source: zimbio.com

Milana Vayntrub attends the 71st Annual Directors Guild Of America Awards at The Ray Dolby Ballroom at Hollywood & Highland Center in California. Photo by Frazer Harrison

However, although everyone rooted for them to get married, their relationship lasted for one year before they parted ways in 2007. Unfortunately, either of them never shared the cause of their break-up.

Is Milana Vayntrub married?

The commercial girl has always kept her personal life a secret. She has not yet disclosed her better half. She is currently single. Besides, she has never been involved in any scandals and other controversies.

Who are Milana Vayntrub’s kids

The 34-year-old actress is unmarried and does not have any kids of her own.

Surprisingly, some people speculated that she was pregnant after noticing changes in her body as she was on TV in March 2021. However, she came and dismissed all those Milana Vayntrub’s baby rumours through her social media via Twitter

How tall is Milana Vayntrub?

The actress has an average height. She’s 5 feet 5 inches or 165 centimetres and weighs 123 pounds or 56 kilograms. She spends time in the gym for regular exercise to keep her body.

She has brown eyes and keeps her blonde wavy hair open. Her body measurements are 32-25-36 inches or 81-63-91 centimetres. She wears a shoe size 6 (Us) and a bra cup size of 32 C. Besides. Her dress size is 4 (US).

She often intrigues her online fans by sharing her pictures on her Instagram account. She has received warm praises for her remarkable dress code.

Milana Vayntrub AT&T’s sexual harassment

In 2020, Milana was a victim of online sexual assault. She recently called out her many fans on Instagram who posted online memes and altered images that abused and objectified her. In addition, the fans would manipulate both old and new pictures and discuss her curvaceous appearance in a disgraceful manner through unwelcome comments.

The actress called out to them to stop posting such pictures and respect her as she felt s*xually harassed. The AT&T brand condemned the assaulting behaviour echoing that they don’t put up with sexual harassment.

What is the at&t girl net worth?

The AT&T girl, also known as Milana Vayntrub, is a popular actress, comedian, and model. According to Celebrity Net Worth, her net worth is estimated to be around $3 million, which she has earned through her successful career in the entertainment industry.

Milana first gained popularity as the face of AT&T’s “Lily” commercials, where she played a customer service representative. Her humorous and relatable portrayal of the character quickly captured the hearts of viewers, making her a household name.

Aside from her work with AT&T, Milana has also appeared in various TV shows and movies, including “This Is Us,” “Silicon Valley,” and “Ghostbusters.” She has also lent her voice to several animated series and video games.

With her talent and charming personality, Milana Vayntrub has undoubtedly made a name for herself in the entertainment industry. As she continues to pursue her career, it’s no surprise that her net worth is expected to grow even further.

The post AT&T Commercial Girl Milana Vayntrub’s Bio, Net Worth, Career & More! first appeared on Tekrati and is written by Sam Arnold

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Google Shopping Ads vs AdWords – Which One Is Better? https://www.tekrati.com/google-shopping-ads-vs-adwords-which-one-is-better/ Fri, 23 Apr 2021 03:46:22 +0000 https://www.tekrati.com/?p=17976 Google Shopping Ads vs AdWords – Which One Is Better?

Google Shopping Ads vs AdWords – Which One Is Better?

Table of Contents Google is currently the world’s largest search engine and, consequently, the most visited website worldwide. On top of this, Google now owns several mainstay properties like YouTube, the Play Store, Google Maps, Blogger, is a leading developer in Android Operating Systems, and one can’t forget its many partner sites and apps as [...]

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Google Shopping Ads vs AdWords – Which One Is Better?

Google Shopping Ads vs AdWords – Which One Is Better?

Table of Contents

Google is currently the world’s largest search engine and, consequently, the most visited website worldwide. On top of this, Google now owns several mainstay properties like YouTube, the Play Store, Google Maps, Blogger, is a leading developer in Android Operating Systems, and one can’t forget its many partner sites and apps as well!

What does this all amount to? Well, it means that Google is constantly connecting billions of users worldwide. Whether they are looking for answers on Search, watching funny videos on YouTube, exploring new sights on Google Maps, discovering new apps on Google Play, browsing content on the web, and a multitude of other activities.

Key among them, for marketers, is the not-so-hidden secret that these days, most people use Google as a way to search for products that they want to buy. A fact that Google has made sure to capitalize on as much as possible. This means that…

Suffice it to say, the potential to build a brand and influence purchasing decisions on Google is now limitless — spanning across various services, channels, formats, devices, and campaign methodology. Simply put, Google provides the most robust Search Engine Marketing (SEM) platform in the world, complete with a host of tools that were developed to influence advertisers’ and consumers’ decisions globally.

Today, we’ll be comparing two of its main advertising tools in a bid to determine which one is better for your advertising needs: Google Shopping Ads vs. AdWords. Which is it going to be?

AdWords

AdWords (as it may still be known by some of the more experienced marketers out there even after Google adopted the term “Google Ads” in July 2018) is search and display advertising combined to create an all-inclusive advertising engine. Google Ads is a large, widely used online advertising platform owned and operated by Google, and it is used by millions of businesses to grow their brands and generate new business throughout the world.

It targets users using two networks: search and display.

When running your ads on the Search Network, you make them eligible to appear on Google’s Search Engine Result Pages (SERP). And, by doing so, you can target users who are already actively searching for your product because your Ad will be triggered by certain keywords in the user’s search query — promoting higher conversion probability. At the moment, this is the most common pay-per-click (PPC) advertising model used by search engines. It is tried and tested, proven to work, and allows for better insights into your PPC performance than other alternatives.

When talking about Google Ads, it’s important to note that, with this model, you can serve your ad on the Google Display Network (GDN), which is a collection of millions of websites that reach across the internet. Including, but not limited to YouTube, Facebook, News sites, and various blogs. All of which, combined, can reach up to 90% of the world’s internet users. A prospect that should prove to be appealing to any advertiser.

Admittedly, capturing users’ attention on the GDN is a lot harder than on the search network — since, the GDN is not really set up to address high-buying-intent queries, but instead, more for entertainment, information, relaxation, etc. Still, it is a great space to build brand awareness. This should, in turn, lead to a natural increase in impressions, clicks on your organic listings searches for your brand, and, of course, traffic to your website.

For Google Ads’ Paid Search, you, as an advertiser, will have to bid on keywords (the words that people are most likely to use when searching for your product), and if you win, then your ad will be displayed at the top of SERP. Perfectly placed to pluck off potential customers and sales.

As for the pricing model, you will be billed a certain amount (the cost of Google Ads varies based on several factors) every time a user clicks on your ad. Note, you can always set a daily (or monthly, if you’d rather), budget to regulate expenditure based on your desired Google Ads campaign strategy.

Google Shopping Ads

Google Shopping is a comparison shopping agent (CSA) or engine (CSE). Or, put more simply, it is a price comparison platform where consumers can look through different product listings from multiple retailers, stores, vendors, or outlets that make up a bunch of different brands to compare their offerings and settle on what they find most appealing.

From a retailer’s perspective, it is a form of online advertising that gives you and other retailers a platform to upload your product data with the expectation that a consumer searching for the product you’re carrying will view it and choose to purchase from you.

When it first launched in 2002, Google Shopping actually went by the name Froogle. It went through many different iterations after that. Being referred to as Google Product Searches (Google Products) in 2007 when it was integrated with Google Search. And then, of course, was again renamed in 2012, during the initial introduction of Google Merchant Center to become the “Google Shopping” that we know it as today.

Retailers that use Google Shopping to market their products use a combination of attractive displays, catchy titles, and detailed product descriptions to catch the attention of consumers. This is possible with Google’s innate algorithms, which allows it to rank ad quality for similar products and display them in descending order (with the best-ranked ad assuming pole position). It matches similar products by pulling specific keywords from the available product titles and descriptions to ensure that each listing is relevant to the users’ search query.

The relevant Google Shopping Ads appear on the SERP for users alongside organic results and are displayed with product attributes like price, brand, name, description, and images. The ads also capture the website where the product is originally listed for maximum conversion potential.

What makes all this possible is Google Merchant Center. So, you’ll need to create a Google Merchant Center account to start so that you can digitally upload and, later, manage all of your store’s inventory. This information will serve as a catalog of all that you have on offer. And it’s where you will provide the aforementioned displayed attributes like price, images, descriptions, product identifiers, etc. so that Google Product Ads, Google Assistant, and Google Search will be able to pull the data required for showings.

How They Compare

Buy on Google (Previously Known as Google Shopping Actions)

This is a Google Shopping enhancement that facilitates shopping while browsing. It is convenient for the customer as it does not require switching between multiple websites while searching for a product. It also offers express checkout directly from Google, allowing them to purchase from various retailers from one universal cart.

As for you as the retailer, well, you can benefit from Buy on Google in several ways:

 

  • Google-backed guarantee on products that protect you and your customers.

  • You can sell your products on all of Google’s online ad surfaces (i.e., Google Assistant, Google Home, and Google Search)

  • You get access to your customer’s contact details for remarketing and follow-ups.

  • And you can enjoy a healthier share of a customer’s wallet as they increase their shopping cart’s size buoyed by the ‘Google product discovery experience.’

You need to enable “Buy on Google” to allow your customers to checkout directly from Google Shopping. Doing so will allow its smart advertising features to incorporate the customer’s preferences in determining the product to be displayed (based on various factors, like search history, the advertiser’s campaign structure, the customer’s search query, product performance, and more.)

To paint a clearer picture. Imagine this: a customer types in a product search query on Google Search on their mobile phone while they’re out and about. They see one of your ads pop up, but they don’t make the purchase right away. They get home, and, at that point, they use their Google Assistant to ask for the product again to complete the sale.

As is evident, it is a very seamless process. One that can be neatly wrapped up with a short confirmation from the customer to add your product into their express cart.

So, all in all? “Buy on Google” is a name well coined — referencing their goal to fully enhance the customer experience to encourage customers to spend more on Google. And, while some retailers may not benefit from “Buy on Google” as much as others, it’s still an incredible program for establishing brand authority and optimizing the overall customer experience by allowing for that extension to a customer’s purchase journey across multiple devices and platforms.

Control Over Keywords

In Google Shopping, the system automatically draws keywords from your uploaded product descriptions and titles. With Google Ads (formerly known as Google AdWords), you provide the keywords and are responsible for updating them to maintain relevance. So, in terms of control, Google Ads is the obvious winner as, unlike Google shopping, you can determine the exact keywords that will trigger your ads.

Of course, just remember that having more control doesn’t mean that you will necessarily win the sales you’re looking for. After all, your information may be lacking or incorrect about which words have triggered the product in previous searches — which is so often the case with new products, where historical data is unavailable and where Google’s algorithms may be more useful than not to ensure that your listings are showing for prominent queries.

Scalability

In terms of scalability. Well, Google AdWords definitely lends itself to more detail — allowing you to add extensions with more links, contact information, or any other information that may be relevant about the product. This also has the added benefit of providing a larger pool of information from which a keyword can be generated and increases its ad showing possibility. On the flip side, with Google Shopping Ads, merchants often feel more powerless when it comes to size and ability to stand out from the crowd. 

Flexible Landing Pages

 

With Google Shopping Ads, customers are taken to a specific page. It is, of course, advisable to make this page as relevant to the ad as possible for Google ratings and to retain the shopper’s attention. This will likely be the specific product page to optimize for maximum conversions.

 

As for Google Adwords, well, it allows for a little more flexibility in terms of where you lead the customer. You can take them to a custom product page where either a specific product is sold or a page where a set of related products is sold — which opens up more sales potential if the initial offering is not quite what the customer is looking for. 

Using Google Ads and Google Shopping

Of course, it’s important to note, that the two methods do not have to be mutually exclusive and can actually boost each other in a way that further optimizes your campaign results, which has been broken down below:

 

  • You can use text ads to further enhance your Google Shopping campaigns and boost their visibility. Assuming you have already listed your products on Google Shopping, and that they are available for customers to view. You can create a landing page with a particular category of products to which your text ad can direct users who click on it while searching for a product in the same category.

  • Alternatively, you can have ad extensions directing customers to different landing pages of products within the category.  This increases traffic to your site and exposes users to your other offerings which they did not know about and may prefer.

  • You may have stumbled upon a profitable keyword in your Google Shopping campaign and want to maximize it. You can increase its exposure by creating a text ad around it to push the product even further. Chances of being featured multiple times per query on the SERP if you combine the two strategies are heightened, boosting your brand presence.

  • Google Shopping is and has always been a feed-based advertising service. The Merchant Center Account is a prerequisite as you need a platform to upload these feeds. This inventory can be accessed by Google Ads and used to provide more details about the products to shoppers.

  • Google Shopping can’t be used to advertise services as it is based on physical products that are purchased from retailers. Google Ads will be better suited for such businesses.

Smart Campaigns

Google has been developing smart campaign tools that enable you to create ads in minutes and drive tangible results like sending leads to your website and bringing customers to your store — both of which can definitely boost the success rate of both your Google Shopping Ads and AdWords campaigns. Although, it should be noted that there are other alternatives as well that you may want to consider if you’re looking to go above-and-beyond your competitors.

These alternative third-party solutions will allow you to fine-tune your ads further with the use of Artificial Intelligence and Machine Learning to ensure that your products stand out, head-and-shoulders above the rest. An example of this is, Bidbrain™, the AI-powered bidding solution that doubles as a great product feed optimizer for your Google Shopping Ads.

Any little bit of help counts. And tools like Bidbrain can definitely pack a punch. After all, according to Fredrik Lindros, CEO of Speqta (SPEQT), the Nasdaq listed company that developed Bidbrain, their advanced AI solution has already proven to be highly effective at drawing in more sales — with their clients’ latest sale numbers coming out at +20-50% higher at the same or higher ROAS (Return On Ad Spend), which is definitely not something to pass at.

The post Google Shopping Ads vs AdWords – Which One Is Better? first appeared on Tekrati and is written by Sam Arnold

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Product Listing Ads vs Google Shopping | What’s the Difference? https://www.tekrati.com/product-listing-ads-vs-google-shopping-whats-the-difference/ https://www.tekrati.com/product-listing-ads-vs-google-shopping-whats-the-difference/#respond Tue, 20 Apr 2021 10:13:49 +0000 https://www.tekrati.com/?p=17887 Product Listing Ads vs Google Shopping | What’s the Difference?

Product Listing Ads vs Google Shopping | What’s the Difference?

What Are Product Listing Ads (PLAs)? Product Listing Ads (PLAs), also called Google Shopping Ads, are advertisements that appear in response to user queries on Google search results. They usually appear at the top, the upper right, or the upper left side of the search engine results page (SERP) and are given prominence over organic [...]

The post Product Listing Ads vs Google Shopping | What’s the Difference? first appeared on Tekrati and is written by Sam Arnold

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Product Listing Ads vs Google Shopping | What’s the Difference?

Product Listing Ads vs Google Shopping | What’s the Difference?

What Are Product Listing Ads (PLAs)?

Product Listing Ads (PLAs), also called Google Shopping Ads, are advertisements that appear in response to user queries on Google search results.

They usually appear at the top, the upper right, or the upper left side of the search engine results page (SERP) and are given prominence over organic search results and text ads. They are also further highlighted with a high-quality feature image, a link to the product’s landing page, its price (including running offers and promotions), and the site owner’s information.

Because all the crucial information is captured within the PLAs themselves, the leads (when compared to regular search ads or text-based ads) are generally more qualified, as the users are given more than enough information to make a choice before clicking on the ad.

How PLAs Work

PLAs are cost-per-click ads. That means that you are only billed when users actually click on your ad and visit your landing page. As for setting up, the bulk of your work and management occur within a Google Merchant Center account (where you’ll have to upload all your product data) and a Google Ads account (where you’ll be able to manage your campaigns.)

Google decides when and where your PLAs appear based on several factors:

The Bid Amount

Just like Google’s other ad formats, the placement of your Shopping ads is based on real-time ad auctions. So, generally, the higher you are willing to bid, the more likely your ad will be placed. Note, you’ll need to use a Comparison Shopping Service (CSS) solution to bid on these auctions.

CSSs can be kind of tricky, but for now, the only thing you really need to know is that Google Shopping is a CSS (more on this later.)

Of course, if you want to learn more about CSSs anyway and how you can take advantage of the more advanced options out there, Fredrik Lindros, the CEO of the Nasdaq listed company, Speqta, talks about it in a recent interview, where he introduces their newest CSS solution, Bidbrain™ — notable for being an AI-powered bid optimization tool capable of increasing your sales at around +20-50% at the same or higher ROAS (Return on Ad Spend.)

The Ad Quality During Auction Time

Google gives all your products an independent product score that decides when and where they are placed. A higher quality score means your ad has been deemed relevant and is expected to convert more — translating to lower costs and better ad placement.

There are multiple factors that go into what kind of quality score your products are given. Most of these are fixable by optimizing your product feed — which is another thing that you can manage with external solutions like the aforementioned CSS solution, Bidbrain, which doubles as a product feed optimizer that should increase both the quality of your ads and their ROI.

The Context of the Search in Relation to Your Ad

Of course, there is no point in wasting prime ad space for ads that are irrelevant to the user’s query. Google avoids doing so by making use of the user’s location, the device the user is using, the time of the query, and multiple other factors to see which ads are the most relevant.

The Impact of Your Ad Extensions

Extensions that are deemed to have the potential to increase your click-through rate can greatly impact how often your PLAs appear on Google Shopping. Whether it be in the form of special offers, positive reviews, pathways to unique landing pages, etc.

Google Shopping

Google Shopping is a Comparison Shopping Agent (CSA), Engine (CSE), or Service (CSS) owned and managed by Google.

On this engine, users can search for the products that they are looking to buy and are provided with a select number of options from various merchants representing different outlets, brands, and businesses. The options presented are determined by the user’s query — possible because Google has a collection of tools capable of parsing through millions of products in real-time to find the ones that are the closest match to the user’s search terms.

How Google Shopping Works

At this point, the connection between Product Listing Ads and Google Shopping is probably a little clearer for you. But let’s dig in a little deeper before answering our main question for the day by moving on to just how Google Shopping works.

To begin with, Google Shopping is a homepage of Google (much like how Google Images is a homepage of Google.) Users can access it by clicking on the Shopping tab and they can use it to search for a product that they are interested in buying.

It’s important to understand now that Product Listing Ads are listed on Google Shopping as well as the “All” tab (which is, of course, the first search result tab). But, to make things a little clearer, we must first go over how PLAs are set up:

Setting Up a Product Listing Ad

Several building blocks must come together for a product listing ad to appear on Google Shopping:

Creating a Google Ads Account

Google Ads is Google’s online advertising platform wherein advertisers bid to display their advertisements, service offerings, product listings, etc. to web users across Google’s ad networks (i.e., Google Search, Google Shopping, the GDN, etc.) A Google Ads account is for the management of these advertisements, as such, it is required to set up PLAs.

Setting up a Google Ads account can be a bit of a hassle, and especially more so if you’re setting it up for PLAs. Google does now offer Smart Shopping — which is a simpler and automated way of getting your PLAs set up, but also a lot more restrictive (no insights are provided and control over which devices, networks, and locations your ad shows up is not possible.)

Basic Account Set Up Tips

  • One way to improve your overall Google Shopping experience is to link your Google Ads account to Google Analytics. Doing so should help you make more informed marketing decisions as you will be able to see whether your ad spend is truly adding value to your business’s growth.
  • You might want to set up Conversion Tracking as well. Conversion tracking will help you determine whether your ad clicks are actually converting — which is data that you absolutely need in order to find out which of your campaigns are the best-performing.

Creating a Merchant Center Account and Verifying Your Site Ownership.

Your Google Shopping campaigns cannot succeed without a fully optimized Merchant Center account as this account will be what acts as an online repository for your store by holding all the information for the products you sell — both online and in your brick-and-mortar stores.

Import Your Data Feed to Your Merchant Center

The Merchant Center hosts your Google Shopping Feed, a product data spreadsheet that organizes critical information about your products in a manner that Google can interpret. It is the main source of information Google will use to auto-generate your PLAs. And it’s also the data bank from which Google will determine whether your product is relevant to a shopping query.

Some of the basic fields available are product title, product image, and product category. The fields can be further customized to meet your specific target audience by inserting AI technology directly into your Google Ads account (like Bidbrain), which will enable you to create additional fields in your data feed beyond Google’s own provisions.

You need to ensure that your data quality meets Google standards, that your field columns are correctly labeled, that you have not violated character limits, and that all key attributes have been included. You can always refer to Google’s product data specification guidelines to format your product information and get it right. Google does offer tools that you can use to schedule regular updates for your feed. But, as mentioned previously, there are other ways of optimizing and keeping your feed updated with advanced, AI-powered programs (like the aforementioned Bidbrain), to ensure that you are maintaining a slight edge over your competitors.

Linking Your Google Ads Account to Your Google Merchant Center Account

Every campaign that you initiate relies on the product feed that is hosted in your merchant center. It is what Google will use to determine your product’s relevance to your target audience and how much to bill you. As such, it is important to have your Google Ads account linked to your Merchant Center account.

The Difference

Now that we’ve properly defined both of the items in question, we can finally tell you this: The difference is that Google Shopping is not an ad but rather a platform for consumers to search, browse, and compare products across brands, outlets, and retailers. Think of it as a ‘runway’ for ads (which are the models in this metaphor.)

That means that Product Listing Ads are a part of the Google Shopping platform (and thus, comparison is unnecessary.) Just remember that the two simply make up components of the larger Google Ads umbrella through which they are set up.

The post Product Listing Ads vs Google Shopping | What’s the Difference? first appeared on Tekrati and is written by Sam Arnold

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Why Are Your Google Shopping Ads Not Showing? — Here Is How to Fix It! https://www.tekrati.com/why-are-your-google-shopping-ads-not-showing-here-is-how-to-fix-it/ Sun, 18 Apr 2021 03:08:42 +0000 https://www.tekrati.com/?p=17863 Why Are Your Google Shopping Ads Not Showing? — Here Is How to Fix It!

Why Are Your Google Shopping Ads Not Showing? — Here Is How to Fix It!

Table of Contents A lot of time and effort goes into the management and optimization of Google Shopping Ads. The competition is fierce. And, as I’m sure you can empathize with, it would be extremely frustrating to have to go through all that trouble only for your efforts to be rendered useless. Have you ever [...]

The post Why Are Your Google Shopping Ads Not Showing? — Here Is How to Fix It! first appeared on Tekrati and is written by Sam Arnold

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Why Are Your Google Shopping Ads Not Showing? — Here Is How to Fix It!

Why Are Your Google Shopping Ads Not Showing? — Here Is How to Fix It!

Table of Contents

A lot of time and effort goes into the management and optimization of Google Shopping Ads. The competition is fierce. And, as I’m sure you can empathize with, it would be extremely frustrating to have to go through all that trouble only for your efforts to be rendered useless.

Have you ever run a Shopping Ad that should have gone up but didn’t? Maybe it even ran for a bit, but you’re suddenly no longer able to see it. Or, maybe, you check the data available in your Merchant Center account and find that a certain ad is not up (or otherwise, is inaccessible from certain devices.)

Why does that happen? And, how can you fix it?

Rest easy! The world is not over just yet. There are perfectly plausible reasons why your Google Shopping Ads are not showing, as well as solutions that can fix it it:

You Have Been Outbid by the Competition

This first reason is kind of a no-brainer, but it confuses a lot of beginner marketers anyway. 

That is, the fact that bidding on an Ad does not necessarily mean that you will win. Again, this is completely beginner stuff. It’s only common sense that your ad will not be placed if you happen to bid lower than your competitor — thus, losing the ad spot (rightfully) to them. 

If there is evidence for an ad being placed, but you can’t find it on the first page (as you might have expected), being outbid may mean that your ad has been featured on the latter pages instead. So, if you’re confused, go through a couple of pages and see if that’s what happened.

Solution! 

Without knowing how much the winning bid cost and the circumstances behind your loss, the only real solution to ‘being outbid by your competitors’ is to become more competitive and win

For this, you may want to look into bidding solutions for Shopping Ads that can estimate the effectiveness of your bids based on relevant parameters and get you the ad placement that you desire. And, fortunately, there are now plenty of tools that can help you with doing so. 

Just take into consideration that you’ll have to be careful about what tool you use. Google, of course, has Smart Shopping and their Smart Bidding strategies available for offer. 

But, if you want to make sure that you have an edge over your competitors, you’ll probably need something smarter. 

Something that will be able to boost your conversions by utilizing more granular data to incorporate all the relevant bidding variables and create more bidding clusters for maximum optimization. 

Now, to help matters along: We’ve recently stumbled upon a tool that does exactly this! It’s a plugin that works directly on your Google Ads account, enabling you to enhance your bidding power and your product feed easily. 

Bidbrain

The tool in question is Bidbrain, a newly developed AI (Artificial Intelligence) bidding engine for Google Shopping Ads that was developed by Speqta PLC, a Nasdaq listed company that has a rich, pre-existing history developing AI engines for eCommerce retailers. 

This software solution allows you to choose your desired ROAS (Return On Ad Spend) and promises total transparency — because it works seamlessly in your Google Ads account and allows for real-time bid placement tracking.

By making use of all the variables available and applying machine learning into your process, you can maximize your conversions while limiting the cost of advertising to suit your determined budget (i.e. Bidbrain reports that its clients see an increase in sales, ranging from +20-50%, at the same or higher ROAS). 

Of course, it should also be noted that a more streamlined bidding process should prove to be generally beneficial to your business’s growth as well. 

Your Google Shopping Ad is Paused

Another reason why your Shopping Ads may not be showing is that they’ve been “paused.” Merchants are given the ability to ‘start’, ‘pause’, or ‘remove’ their campaigns by Google, and ads that are either ‘paused’ or ‘removed’ will not be shown on Google Search results. 

In a previous effort to maximize your ROAS, you may have temporarily paused certain Ads to boost your more better-performing ads, and forgotten to start it back up again (causing the ad to become temporarily inactive on your account.) 

This is another one of those no-brainer kinds of issues that can arise if you’re a beginner, or just easily frazzled (so don’t worry, it can happen to anyone!) 

You can view the status of your ads from the Change History section of your Google Ads account to check for this issue. 

To make things simple, there’s even a Status filter that you can use to root out all your paused ads (just make sure that you select the ‘show all’ option so that you don’t miss any paused campaigns that are hidden.)

Solution! 

Fortunately, the solution for this particular issue is pretty simple! All you need to do is ‘start’ the campaigns that you’ve paused once more to get them running again. 

The only reason why this fix may not work for you is if your Ads have been disapproved — rendering them ineligible to be shown to users. 

For this, you’ll need to personally review Google’s current ad policies to ensure that you are compliant. Otherwise, your ads will never be able to run properly.

You Have Disapproved Ads

Google is very strict about enforcing its policies and regulations to ensure that its Ads are safe for viewing and appropriate for all users. 

You can manually check an Ad’s approval status on the Campaign Ads tab. There are three status options available after review: approved, disapproved, and limited approval. If you fall into either of the latter categories, your Ad will not show on Google Search Results. 

Note, one of the main reasons for disapproved Google Shopping Ads stem from inappropriate or inaccurate images or illustrations. 

Also, in general, if the data that you provide does not match the product information of a certain product on your website or is, at any point, not truthful to the product’s specifications, then your Ad will be disapproved and Google will stop showing it on Shopping Ads and free listings. 

Solution! 

Luckily, Google has procedures in place to allow you to appeal for the approval of your disapproved Ads — especially if you have justifiable grounds and can prove that the Ad was disapproved erroneously. 

But, even if the Ad was truly not compliant with Google’s policies, you are free to modify the Ad to meet the proper requirements and resubmit it for review whenever you want. 

It might help to try out products like the aforementioned SaaS solution, Bidbrain™ (which doubles as an excellent product feed optimizer) that will allow you to optimize your feed — thus increasing your chances of getting it approved.

Your Bids Have Surpassed Your Daily Budget

Your budget can also play a very key role in whether or not your Shopping Ads are in proper order. After all, if your allocated daily budget is exhausted before the day’s end, you’ll be missing out on a bunch of potential impressions, clicks, and conversions. 

You can check for this issue under All Campaigns. Your budget’s status will appear on the Status column (a.i. if your budget is too low, a red notification will appear to notify you that your Shopping Ads are not being shown as often because of a “Limited Budget”.)

Solution! 

The simple solution here is, of course, to either increase your daily budget or lower your bids. 

Of course, just remember that lowering your bid may lower your chance of winning auctions that you may have won easily previously — a similar warning should also be said about increasing your bid too high (and risking potential losses if you are unable to meet your desired ROAS.) 

If you’re not sure how to strike the balance between your budget and your bidding levels, Google does offer a “recommended daily budget” function that may help.

You Inputted Incorrect Billing Information

If your Shopping Ads are not showing up at all, then one of the first things that you should consider is whether you’ve given Google accurate billing information. 

After all, Google will not (and it has no reason to) run your ads if it encounters any billing issues that would prevent it from charging you.

Solution! 

So, make sure to verify that you have the proper (updated) billing information inputted in your account settings in order to avoid any potential billing mishaps. 

You Have Account Linking Issues

If your Google Ads account is not properly linked to your Google Merchant Center account, this can cause complications in the proper functioning of your product feed (thus, disrupting the progress of your campaigns). 

Solution! 

You can check for this issue by logging into your Google Ads account and going to Tools & Settings > “Linked Accounts.” 

There, you can check out the status of all linked accounts. And, of course, if you find that your Merchant Center account and your Google Ads account are not linked, it is simple enough to log on to your Merchant Center account and get it all set up. 

Your Negative Keywords Nullified Your Campaign

Negative keywords, which allow you to ‘disable’ or prevent your ads from showing up for queries that are not likely to result in a sale, can be the key to saving yourself a whole lot of money from wasted ad spend. 

But because of this very same characteristic, they can also cause you quite a bit of trouble if you are not careful — by preventing your ads from showing up for potentially relevant queries.

Solution! 

Fortunately, there is a way of reviewing your enabled Negative Keywords list to ensure that none of them is restricting your ad from appearing for relevant queries. 

You may find that you accidentally applied a certain list to the wrong campaign, or included a relevant keyword by mistake. Either way, it should be easy enough to get back on your account and fix the issue.

You’re Using Ad Scheduling

If you have ever used Ad Scheduling in the past, then this might be the reason why your Google Shopping Ads are not showing. This function, after all, makes it so that you can set up your ads to only appear when your target audience is the most active — based on their previous activity. 

It should be noted that, while Shopping Ad campaigns do not naturally lend themselves to Ad Scheduling, there are still cases where you might find yourself using this function (i.e. for ads that are “limited by budget” and thus require less active time.)

Solution! 

In any case, if your ads are not showing up and you’ve used the Ad Schedule feature in your Google Ads account even just once before, it’s important that you double-check it now to make sure that you either have the right time applied or that you’ve removed any Ad Schedules that may no longer be necessary. 

Your Product Feed is Still In Review

It’s important to remember that your product feed will need to be reviewed and approved by Google to make sure that it is compliant with all of their standards and regulations. Especially as, if your product feed is still in review, it will not be featured in free product listings.

Solution! 

The key to this issue is to simply exercise a bit of patience. It can take roughly 24 to 72 hours before Google even begins to review your product feed.

If you’re getting antsy, you can check your log files to see if there has been any activity there. That should at least tell you that the review is in progress.

Otherwise, if you still do not receive approval of your feed by the end of the 5th day, you are free to contact Google to personally request the status of your review. 

Your Quality Score is Too Low

Google gives a quality score for each of the products that you submit to Google Shopping. 

For this, they measure a variety of factors that will allow them to maintain a certain level of control over which ads are displayed for certain queries as well as the perceived quality of the product in question. 

And, as is to be expected, if your product receives a low-quality score, it can cause your ads to stop appearing on Google Search results. 

Solution! 

There are multiple reasons why your product’s quality score may be suffering. One of the more common reasons is if you’ve changed that product’s ID recently. If this is the case, then you will have to wait for Google to recognize the listing’s quality once more as they attach quality scores to Product IDs (which is why it is usually recommended to preserve them).

You may also want to check the quality of your landing page, as a generic or poor-performing landing page experience can lower your quality score quite significantly. 

In either case, this is just another situation where you may benefit from the use of a product feed optimizer like Bidbrain, which has added functionalities that can help improve the quality score of your product feed.

Why Are Your Google Shopping Ads Not Showing?

Your Google Shopping Ads not showing is no reason to panic. The issues themselves all have easy fixes. So, instead, take it as an opportunity to further improve your existing campaigns. 

Of course, it’s important to remember that, if you are really struggling with keeping things afloat, there’s no reason to avoid using an intelligent, AI solution like Bidbrain to take a load off your shoulders and give yourself the opportunity to focus on other aspects of your business. 

The post Why Are Your Google Shopping Ads Not Showing? — Here Is How to Fix It! first appeared on Tekrati and is written by Sam Arnold

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All the Effort Pays Off for April Kelley in Her Weight Loss Journey https://www.tekrati.com/all-the-effort-pays-off-for-april-kelley-in-her-weight-loss-journey/ https://www.tekrati.com/all-the-effort-pays-off-for-april-kelley-in-her-weight-loss-journey/#respond Sun, 07 Mar 2021 18:04:57 +0000 https://www.tekrati.com/?p=17505 All the Effort Pays Off for April Kelley in Her Weight Loss Journey

All the Effort Pays Off for April Kelley in Her Weight Loss Journey

Out of the many weight loss and diet plans available out there, you only need to find the one that works for you. It only takes one effective plan for you to begin your weight loss success story. Stick with it, and you will reap the rewards. This is what happened for April Kelley. After [...]

The post All the Effort Pays Off for April Kelley in Her Weight Loss Journey first appeared on Tekrati and is written by Sam Arnold

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All the Effort Pays Off for April Kelley in Her Weight Loss Journey

All the Effort Pays Off for April Kelley in Her Weight Loss Journey

Out of the many weight loss and diet plans available out there, you only need to find the one that works for you. It only takes one effective plan for you to begin your weight loss success story. Stick with it, and you will reap the rewards. This is what happened for April Kelley. After trying numerous weight loss programs, she finally found the one–Speed Keto. 

What kind of changes have you noticed since you started Speed Keto?

April Kelley: There were all kinds of changes in my body. Let me tell you, I was literally shrinking after every 31 days. Now, I’m on round 6 and, for the first time in my life, my hips are getting smaller. I’m almost 50 years old, and my skin has become flawless! And these are just the physical changes!

But, most importantly, now I have the energy to keep up with my 17-year-old daughter in the gym, 7 days a week! I can ride bikes with my 11-year-old daughter, and I can keep up with my grandsons at the playground. I don’t just sit and watch anymore! I feel amazing, and I look amazing. Speed Keto made me realize that I’m amazing inside and out!

I know this because of the Speed Keto lifestyle!

What other diet plans have you tried in the past? How did they work for you? How do they compare to your Speed Keto experience?

April Kelley: Since I was 16, I have literally tried every plan possible. You know, I did Nutrisystem, HCG Diet Physician, Weight Watchers, Nuvia Medical Weightloss, my personal physician, Physicians Weightloss, Slim Now MD, multiple gym trainer diets, Jenny Craig, and every single pill and fad diet ever sold. I’m telling you, there’s nothing that I haven’t tried! And each time I would lose weight, I would just get it right back!

These plans starved me, and they had me eating things I did not like. They also charged me thousands of dollars, promising a miracle that never happened!

That’s how they’re different from Speed Keto. On SK, I basically just chose what I liked from each meal plan. If there’s something on the menu I don’t care for, I just take it out, and boom, I am happy with the meal. I’ve been on the Speed Keto lifestyle for 6 months now, and I never gained an ounce of weight back. It just keeps falling off!

And guess what? The biggest difference besides eating what I want out of so many selections and losing a lot of weight is that the Speed Keto lifestyle has only cost me $29 per book! I’ve bought almost all of Harlan’s offers, and I’m still under $300!

I will never try another program, since I now live Speed Keto!

Did you do any exercise while on Speed Keto? Did it surprise you that you didn’t need to exercise to lose weight? Were you able to sustain your physical fitness without issues?

April Kelley: I only did walking during my first two rounds, and I was already extremely surprised that my sizes just kept dropping! Then, in rounds 3 and 4, I started going to the gym for 5 days a week. I did 30 minutes of cardio and weights. Gosh, the results were amazing! I’ve kept dropping sizes like crazy, but that’s really not the only reason I went to the gym. I went because I’ve got so much energy, and I needed to wear myself out for bedtime! 

Now, I’m in rounds 5 and 6, and I’m in the gym 7 days a week doing high-intensity cardio, weights, and circuit training. I love it! I also walk every day. Not because I have to, really, but now I’ve dropped 12 sizes in 6 months and I want to tone what Speed Keto has created for me!

Tell us about the options for keeping the meals fresh and exciting on Speed Keto. For example, did you try any of the “bonus” recipes from the files, or use any of the additional cookbooks?

April Kelley: I cook my meals daily, so they’re fresh! I do choose meals from the books, and I’ve got to say, they best suit what I’m cooking for my family. I have tried meals from Speed Keto, Budget, 5 Minute, Mexican, Carnivore, Two Week, and Extras. I love them all! I even catch myself craving things from a certain cookbook! I love it!

How were your energy levels during Speed Keto? Were you always exhausted, or did you benefit from Keto’s energy-boosting benefits?

April Kelley: Oh, my energy has been unstoppable. You know, I just want to go go go! I can keep up with my older daughter at the gym, my 11-year-old outside, and I can go bike-riding with my grandsons! I’m no longer the Momma or the Nana that sits. Now, I am and will always be a part of what they do!

Why did you decide to turn Speed Keto into a lifestyle?

April Kelley: That’s simple. Because it works! It’s easy; it has variety; and we have an amazing support system!

What are your current weight or health goals after Speed Keto?

April Kelley: My current goals have changed over my 6 months on Speed Keto. I’m still working on losing one more size. I’ve gone from a 18/20 to a 6/7. Now, my goal is to reach 5! My goal is to work with SK and get myself on a maintenance level, so I can keep the energy I have now and continue the Speed Keto lifestyle. 

Did you follow a specific Speed Keto plan, such as Intermittent Fasting, Non-Fasting, Vegan, or Vegetarian?

April Kelley: Well, I did the SK plan for the first 3 months, then I did the Carnivore plan for months 4 and 5. Now, I’m back on the SK plan for round 6. For round 7, I am seriously thinking about trying the Vegetarian plan. I followed each plan 100% for every round, so I also tried the intermittent fasting and OMAD [One Meal a Day] days just as the plans said. It’s all been so simple for me, and I’ve never been hungry on this program. 

Did you actually lose fat with Speed Keto?

April Kelley: Absolutely! I lost fat on Speed Keto! You don’t drop 12 sizes and not lose fat. Plus, now, you can see my belly button! I lost 12 inches on my waist, and now I have a thigh gap.

Did you ever attempt to do the Speed Keto Vegan or Vegetarian plan?

April Kelley: No, but I definitely want to!

The post All the Effort Pays Off for April Kelley in Her Weight Loss Journey first appeared on Tekrati and is written by Sam Arnold

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With Bezos out as Amazon CEO, Zuckerberg is the last man standing https://www.tekrati.com/with-bezos-out-as-amazon-ceo-zuckerberg-is-the-last-man-standing/ Thu, 04 Feb 2021 05:31:51 +0000 https://www.washingtonpost.com/technology/2021/02/03/bezos-zuckerberg-ceo-transition/?utm_source=rss&utm_medium=referral&utm_campaign=wp_business-technologyhttps://www.washingtonpost.com/technology/2021/02/03/bezos-zuckerberg-ceo-transition/ With Bezos out as Amazon CEO, Zuckerberg is the last man standing

With Bezos out as Amazon CEO, Zuckerberg is the last man standing

His stepping back is also the most visible symbol of a profound changing of the guard in the vaunted halls of Silicon Valley leadership, in which a generation of charismatic founders have left their companies in the hands of trusted deputies who are known as expert tactical operators but not necessarily visionaries. These deputies have [...]

The post With Bezos out as Amazon CEO, Zuckerberg is the last man standing first appeared on Tekrati and is written by Sam Arnold

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With Bezos out as Amazon CEO, Zuckerberg is the last man standing

With Bezos out as Amazon CEO, Zuckerberg is the last man standing

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His stepping back is also the most visible symbol of a profound changing of the guard in the vaunted halls of Silicon Valley leadership, in which a generation of charismatic founders have left their companies in the hands of trusted deputies who are known as expert tactical operators but not necessarily visionaries. These deputies have also been saddled with an array of challenges in the form of regulatory scrutiny that arose from their visionary bosses’ style.

The transition in Silicon Valley has been underway for some time. It began in 2000, when Bill Gates stepped down as CEO of Microsoft and left his day-to-day role eight years later. Apple founder Steve Jobs passed away in 2011, leaving the company to be run by then-chief operating officer Tim Cook. Google founders Larry Page and Sergey Brin stepped back from their roles as Amazon CEO and president of Alphabet in 2019, handing the reins to Sundar Pichai, a trusted deputy of 15 years. Both Pichai and Cook have kept their companies’ profit engines steadily running but are seen as less creative than their former bosses.

Now, with Bezos off pursuing other “passions,” Facebook will be the only company in today’s elite circle of technology giants to be run by the man who founded it.

Facebook CEO Mark Zuckerberg is, in a sense, the last man standing. He is also the youngest founder and the one whose company is the most under siege.

“For Larry and Sergey, they looked to the next 10 years, and they knew what was happening next. You felt they were bored. For Bezos, he has been running this incredible grinding machine for 27 years, and he knows they are going to carry on doing that for another 10,” technology analyst Benedict Evans said in an interview. “But for Zuckerberg, there are so many problems and questions, you don’t know what is happening next. You’d probably want to hang around.”

The generation of founders that built Silicon Valley’s most valuable companies today all had their own visions and personalities. But the executives had similarities, too: They all shared relentless creativity and a knack for pushing the boundaries of what was possible in computing and services. They were also known for cutthroat competitiveness. They were frenemies, building competing for app stores, devices, services, and moonshot projects. Combined, those efforts made their businesses less distinctive over the years.

Bezos, who also owns The Washington Post, used Amazon’s position in e-commerce to build two adjacent businesses — cloud provider Amazon Web Services and Amazon’s third-party-seller marketplace — that have become wildly successful but were hardly sure bets at the time.

Google’s founders expanded their idea of free access to the world’s information, pioneered in 1998, into Google Maps, Gmail and YouTube, and transitioned into devices and cloud computing.

Zuckerberg turned his already massive core social network into a mega-social network after buying Instagram in 2012 and WhatsApp messenger in 2014. At the time, these moves were seen as attempts to secure Facebook’s viability as consumers transitioned to messaging and image-first apps.

Jobs revolutionized computing when he introduced the iPhone, a product that for the first time transformed a phone into a computer with an independent operating system and a novel keyboard-free interface.

Microsoft created the Windows operating system and a suite of Office products that are still the face of desktop computing today.

“Jobs, Brin and Bezos created their companies and had the moral authority to take risks that a reasonable person would reject,” said Yukari Kane, author of “Haunted Empire: Apple After Steve Jobs.” “It would be difficult for a deputy to get approval from the board, shareholders and even consumers” to take the same types of actions, she noted.

But the strategies of the founders, which turned their companies into massive businesses and led them to become some of the richest men in history, have also drawn scrutiny from governments around the world.

Regulators and politicians have questioned their growth and data collection, and their power over the most minute aspects of people’s lives. Google and Facebook are facing landmark antitrust cases in the United States, and Amazon is also battling antitrust charges in the European Union. The Supreme Court has allowed customers to sue Apple over anti-competitive practices in its app store. Even after its 2002 settlement with the Justice Department, Microsoft lived under terms of conduct it agreed to until 2011.

One key difference between Zuckerberg and the other founders is that he is a generation younger than his CEO peers. Bezos, who is 57, ran Amazon for 27 years before stepping down. Brin and Page, both 47, left their positions at Google after more than two decades.

Zuckerberg is 36 and Facebook is only 16 years old. His company was founded a decade after Amazon and six years after Google.

That means Zuckerberg may feel he has more work to do, Evans said.

When Bezos and Google founders Page and Brin chose new paths, they announced their departures at a high point, when their companies’ business prospects looked steady and strong in the years ahead. By the time they stepped down in 2019, Google’s founders had spent four years consolidating their empire into a parent company called Alphabet, which separated its moneymaking advertising and search divisions from its “other bets” — moonshot projects in health care, Nest cameras, and self-driving cars. YouTube was becoming a significant ad revenue generator in its own right.

When Bezos said he was resigning as Amazon CEO, Amazon had just reported its first-ever quarter of more than $100 billion.

In his resignation letter, Bezos said that he believed “we are at our most inventive right now,” suggesting that the company had reached a peak moment of success.

In Brin and Page’s co-written resignation letter, they also noted that Alphabet was in a comfortable, settled place. “If the company was a person, it would be a young adult of 21 and it would be time to leave the roost,” they wrote.

When Gates finally stepped down from day-to-day operations in 2008, the company was in a midlife crisis — still making huge amounts of money off Windows but being overtaken in emerging areas of computing by younger rivals Apple, Google, and Facebook. Gates was already the world’s richest man and was weary from the long antitrust saga.

The founders also left to their deputies future and ongoing antitrust headaches, as evidenced by Pichai being called to testify before Congress numerous times since the founders’ departure. Microsoft finally shed the last of its antitrust settlement agreement terms in 2011. Amazon’s Andy Jassy is also going to have to contend with new scrutiny over Amazon’s business practices and its treatment of workers that has led to the first major unionization drive in the company’s history.

Zuckerberg’s social network continues to be one of the world’s most profitable companies, but it is also the most beleaguered among the tech giants.

Facebook is plagued by low public approval, a massive antitrust case in the United States, regulatory scrutiny all over the world, and allegations that its platform is undermining democracy and is rife with disinformation.

And unlike Apple and Alphabet, Facebook has not groomed a second-in-command to take over the company. Chief Operating Officer Sheryl Sandberg, who is 51, has run the business side of the social network but is not seen as a technologist or an innovator. Chief Product Officer Chris Cox, a longtime deputy who is 38, is considered the most likely replacement was Zuckerberg to depart, but Cox only recently rejoined the company after resigning in 2019.

Jay Greene contributed to this report.

correction

Bill Gates stepped down as CEO of Microsoft in 2000 and left his day-to-day role eight years later. An earlier version of this article incorrectly said he stepped down as amazon CEO in 2008.

The post With Bezos out as Amazon CEO, Zuckerberg is the last man standing first appeared on Tekrati and is written by Sam Arnold

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Interview with Jordan Kurland, Co-Founder at Brilliant Corners Artist Management https://www.tekrati.com/interview-with-jordan-kurland-co-founder-at-brilliant-corners-artist-management/ https://www.tekrati.com/interview-with-jordan-kurland-co-founder-at-brilliant-corners-artist-management/#respond Wed, 03 Feb 2021 12:02:52 +0000 https://www.tekrati.com/?p=16252 Interview with Jordan Kurland, Co-Founder at Brilliant Corners Artist Management

Interview with Jordan Kurland, Co-Founder at Brilliant Corners Artist Management

Jordan Kurland is a co-founder and partner at Brilliant Corners Artist Management, which has offices in San Francisco, New York, and Seattle. The company represents a diverse array of musical artists including Death Cab for Cutie, The Postal Service, Toro Y Moi, Best Coast, Soccer Mommy, Real Estate, New Pornographers, Josh Ritter and Pup. Kurland is [...]

The post Interview with Jordan Kurland, Co-Founder at Brilliant Corners Artist Management first appeared on Tekrati and is written by Sam Arnold

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Interview with Jordan Kurland, Co-Founder at Brilliant Corners Artist Management

Interview with Jordan Kurland, Co-Founder at Brilliant Corners Artist Management

Jordan Kurland is a co-founder and partner at Brilliant Corners Artist Management, which has offices in San Francisco, New York, and Seattle. The company represents a diverse array of musical artists including Death Cab for Cutie, The Postal Service, Toro Y Moi, Best Coast, Soccer Mommy, Real Estate, New Pornographers, Josh Ritter and Pup. Kurland is also a partner in Noise Pop Industries, which produces and promotes events including the Noise Pop Festival throughout the greater Bay Area. He was one of the founders of the groundbreaking boutique outdoor music festival Treasure Island, which ran from 2007-2018.

Kurland currently sits on the board of directors of three non-profit organizations: McSweeney’s, Stern Grove Festival, and experimental art and performance space, The Lab. Previously, he served on the boards of 826 National, Marin Headlands Center for the Arts, the Bay Area chapter of NARAS, and Revolutions Per Minute, an organization dedicated to connecting artists with social causes. Additionally, he spent five years on the board for the Independent On-Line Distribution Alliance (IODA), which was ultimately acquired by Sony.

Kurland is actively engaged in politics. He was on the entertainment advisory committees for Barack Obama in 2012 and Hillary Clinton in 2016, and has launched several democracy-focused projects with author Dave Eggers since 2004. Most recently, Kurland and Eggers created the digital compilations Good Music to Avert the Collapse of American Democracy (Volumes 1 and 2), which raised over half a million dollars in forty-eight hours in support of the organizations Fair Fight, Color of Change, and Voting Rights Lab. Kurland also worked with the Biden campaign on the #TeamJoeSings benefit performances in advance of the 2020 US general election. Other projects include The Future Dictionary of America (2004), 90 Days, 90 Reasons (2012), and 30 Days, 30 Songs (2016).

Kurland has contributed writing to publications including Billboard.com and Boing Boing. He has a son, Theo, named after Thelonious Monk, a Bernese Mountain Dog named Bella who loves swimming in the ocean, and his favorite song of all time is “I’m One” by The Who.

Where did the idea for Brilliant Corners Artist Management come from?

Jordan Kurland: I figured out while I was in college that I wanted to work around music and after a few internships, that I specifically wanted to manage artists. I was fortunate that within a year of graduating I had a job at a management company in San Francisco. I didn’t intend to live in the Bay Area as the music business was and still is, centered in Los Angeles, New York, and Nashville. At the time I thought it would be a unique opportunity to learn about a secondary market and then move back to LA or NY.

I fell in love with San Francisco, stayed, and in 1999 launched my own company, named Zeitgeist Artist Management, with a few upstart clients. Like most businesses, it was a struggle for the first few years and it wasn’t until 2003 when I was hired by Death Cab for Cutie that I found real success. Until that point, I had felt like a painter who couldn’t find the right medium. I felt I was a capable manager but whether bad luck or bad timing, none of my clients were breaking through.

Death Cab was already a successful independent band, and immediately our biggest client, but they were far from a household name. That changed with the release of their fourth album, “Transatlanticism,” in the fall of 2003. Given their trajectory, over the next few years, I hired more people, picked up more clients, and built a company. We remained Zeitgeist until late 2017 when we merged with three other managers and changed the name to Brilliant Corners Artist Management. The name is derived from one of my favorite albums by one of my favorite artists/composers, Thelonious Monk.

What does your typical day look like and how do you make it productive?

Jordan Kurland: This is not a typical day in ‘normal times,’ but this is what my day has been looking like since March of 2020. I get out of bed between 6 and 7 am. I make a cup of pour-over coffee, put on a record, and read a book or the New York Times on my iPad. This wakes me up while easing me into the day. I then meditate for a brief period before diving into work.

The bulk of my day is spent in front of my computer or on the phone. Communicating with clients, record labels, booking agents, business managers, attorneys, etc. During Covid, since I am not seeing people, I try to reach out to at least one friend in my industry per day. These days, my work usually wraps up by 6 pm. There is an ‘on-call’ element to my job so I do take calls in the evening and respond to emails as needed.

How do you bring ideas to life?

Jordan Kurland: Collaboration is the key to bringing ideas to life. As a company, we work closely to develop and implement ideas.

What’s one trend that excites you?

Jordan Kurland: Youth. I have a lot of faith in the next generation. I started noticing the creativity, collaboration and engagement in social issues a few years ago. This was furthered last summer during the BLM protests and then seeing all the energy and engagement around the Presidential Election. There’s a lot wrong with our country and society but it’s inspiring to see people, at such a young age, own their ability to enact change.

What is one habit of yours that makes you more productive as an entrepreneur?

Jordan Kurland: Diversity of interests. Music has been a driving force in my life since I was six years old and I feel incredibly fortunate that I have spent my entire adult life working in this industry. However, it is often the things that I am doing outside of my role as artist manager that helps to keep me inspired.

Since the early 2000s have dedicated my time as a board member to several non-profits. This, along with the projects that I’ve worked on around politics have been so, so fulfilling. I always learn things and meet people from these ‘extra-curricular activities’ that I am able to bring back into my role at Brilliant Corners.

What advice would you give your younger self?

Jordan Kurland: Try to stay in the present moment, this is where opportunities make themselves available.

Tell us something that’s true that almost nobody agrees with you on.

Jordan Kurland: Radiohead hasn’t made a great album in 20 years (since ‘Kid A’). They are one of my favorite bands of all-time but …

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Jordan Kurland: Be honest and treat others how you want to be treated.

What is one strategy that has helped you grow your business?

Jordan Kurland: Invest in people. Whether as clients or employees. Surround yourself with people that you enjoy, trust and believe in. Strong relationships elevate us personally and professionally.

What is one failure you had as an entrepreneur, and how did you overcome it?

Jordan Kurland: Losing a key client nearly a decade ago. I know it happens to just about everyone in my business (and others) but I took it personally. I overcame it by moving forward and continuing to work hard for my clients as well as bringing in new ones. I survived, the company survived and we have continued to grow and flourish. I know it’s a cliché, but we do learn more from our failures than our successes.

What is one business idea that you’re willing to give away to our readers?

Jordan Kurland: An on-line music recommendation service. Not one controlled by algorithms but a real live human being who recommends albums. Music fans used to go to their local record store and the clerks were knowledgeable about what albums were likely to appeal to a customer. With record stores being scarce, this would be a way for a music consumer to interact with someone via chat or Zoom and learn about music they might not normally be exposed to. I don’t think it’s a big moneymaker but we can do better than Spotify playlists and Amazon recommendations when it comes to discovering artists or records.

What is the best $100 you recently spent? What and why?

Jordan Kurland: Mack Weldon Ace Sweatpants. They are comfortable and durable. I’ve been getting more use out of them than I ever thought I would given Covid-life. I now own multiple pairs.

What is one piece of software or a web service that helps you be productive?

Jordan Kurland: We started using Basecamp a few years ago and it’s been a great way to work on projects, share ideas, relevant articles, music etc. It has been especially helpful given that we have all been working remotely for nearly a year due to the pandemic.

What is the one book that you recommend our community should read and why?

Jordan Kurland: I recently read “In Love With the World: A Monk’s Journey Through the Bardos of Living and Dying” by Yongey Mingyur Rinpoche. I’ve read a good amount about mindfulness and spirituality but this book differs in that he explains the practice and philosophy in simple and modern terms while wrapping the teachings inside a compelling narrative. It is a reminder of how fleeting life is, the importance of practicing presence and being open to new experiences.

What is your favorite quote?

Jordan Kurland: “The person who doesn’t scatter the morning dew will not comb gray hairs,” Hunter S. Thompson

Key Learnings:

Jordan Kurland:

  • Invest in people. Surround yourself with those you trust and believe in.
  • Be present and open to new experiences.
  • It’s important to have interests outside of your career.
  • Have faith in the next generation. They have earned it.

Originally published on Ideamensch.com

The post Interview with Jordan Kurland, Co-Founder at Brilliant Corners Artist Management first appeared on Tekrati and is written by Sam Arnold

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