Parks Associates and CEA(R) announced that Fred McIntyre, SVP, AOL Video, AOL, will present Thursday's opening keynote at CONNECTIONS(TM): The Digital Living Conference and Showcase, taking place this week at the Santa Clara Convention Center.

The event, produced by Parks Associates in partnership with CEA, brings together 800+ executives to examine all issues critical to the converging digital living industries, including new business models, consumer trends and forecasts, and advanced technology solutions.

In his presentation “New Media and Advertising,” Mr. McIntyre will address the new opportunities related to video search for consumers. As the number of online videos increases, so do user frustrations when trying to navigate this space. He will discuss AOL’s solution to the challenges of locating user-generated content as well as other video content and the new business opportunities open to video publishers and marketers in this growing area.

Parks Associates forecasts that user-generated content will account for 9% of video streams online by year-end 2012, up from only 1% of streams in 2007. “As consumers consider connected TV experiences, delivering on-demand premium content will be a critical factor,” said Kurt Scherf, vice president and principal analyst, Parks Associates. “Key business opportunities exist for companies in this space to provide more personalized content and targeted advertising. AOL, with its expertise in creating an appealing online user experience, has valuable insight into this space, and we are excited to provide our CONNECTIONS audience with AOL’s vision.”

Tekrati is pleased to be a supporting organization to CONNECTIONS(TM): The Digital Living Conference and Showcase.

Visit www.connectionsconference.com for complete agenda.

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