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<title>Industry Analyst Reporter - Opinion and Editorial</title>
<link>http://www.industryanalystreporter.com/index.asp</link>
<description>Tekrati Industry Analyst Reporter News Service</description>
<language>en-us</language>
<copyright>Copyright 2005 Tekrati Inc. All Rights Reserved.</copyright>
<managingEditor>editor@tekrati.com (Barbara French)</managingEditor>
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<title>The rough cut: what is an analyst blog?</title>
<link>http://oped.tekrati.com/OpinionEditorialDetail.asp?Newsid=9188</link>
<author>Barbara French, Tekrati</author>
<description>What is a blog? How would you define an industry analyst blog?  What separates blogs from the other online destinations and channels published by the ICT analyst community?  Is a blog still a blog without an RSS feed? comments?  Is an analyst blog tied to his or her expertise?  Yesterday, I asked ten or so analysts and consultants in the US and UK to share their thoughts on what is a blog. They responded with free-range thinking on that and beyond: what is an analyst blog, why do analysts blog, and why does anyone care.  Good stuff.  Here&apos;s a rough cut of my notes.</description>
<category>Opinion and Editorial</category>
<pubDate>Fri, 3 Aug 2007 12:03:18 UT</pubDate> 
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<item>
<title>Zen and the art of blog directory maintenance</title>
<link>http://oped.tekrati.com/OpinionEditorialDetail.asp?Newsid=9187</link>
<author>Barbara French, Tekrati</author>
<description>The Tekrati directory of analyst blogs is easier to use, offers more information and is better integrated with its sister directories, on analysts and analyst firms.  What&apos;s more, we migrated the OPML to the latest rev and did an extensive housecleaning on the listings.  Richard handled the programming effortlessly, as always.  I, on the other hand, am still wrestling with a content issue:  new rules for separating a blog from any other form of online journal or commentary.  I&apos;m asking for help.</description>
<category>Opinion and Editorial</category>
<pubDate>Wed, 1 Aug 2007 21:43:48 UT</pubDate> 
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<item>
<title>Efrem Mallach pens new analyst relations book</title>
<link>http://oped.tekrati.com/OpinionEditorialDetail.asp?Newsid=9133</link>
<author>Barbara French, Tekrati</author>
<description>Dr. Efrem Mallach has released the 20th anniversary edition of his original and definitive guide to high tech industry analyst relations.  His new book, &quot;Win Them Over: A Survival Guide for Corporate Analyst Relations/Consultant Relations Programs&quot; (ISBN-10: 090637801X, ISBN-13: 978-0906378014) is described and sold at Amazon.  I&apos;m inclined to think that it is even better than the original. However, I&apos;m stunned by the lofty price and annoyed at the stealth-like release.</description>
<category>Opinion and Editorial</category>
<pubDate>Mon, 23 Jul 2007 21:24:12 UT</pubDate> 
</item> 

<item>
<title>Op/Ed:  Creating a 3rd life for the industry analyst business</title>
<link>http://oped.tekrati.com/OpinionEditorialDetail.asp?Newsid=8736</link>
<author>Barbara French, Tekrati</author>
<description>Lots of very smart people like to point out what&apos;s wrong with the industry analyst business.  Yet, few engage in a constructive conversation about what it&apos;s going to take to revitalize the industry analyst business -- so that it plays a more valuable link in the IT procurement chain going forward.  Chanting lies-damn-lies won&apos;t do the trick.  To foster a more useful and informed public debate, I&apos;m supporting a new speaker series at the Computer History Museum.  Here&apos;s some insight into my thinking, and my personal thank you to some inspiring individuals and organizations also helping to promote this event, albeit each for their own reasons.</description>
<category>Opinion and Editorial</category>
<pubDate>Tue, 8 May 2007 16:45:49 UT</pubDate> 
</item> 

<item>
<title>Tech for PR:  analysts and ideas for bylines</title>
<link>http://oped.tekrati.com/OpinionEditorialDetail.asp?Newsid=8555</link>
<author>Barbara French, Tekrati</author>
<description>The Tech for PR blog offers an insightful tip for leveraging Tekrati Industry Analyst Reporter for storylines -- particularly for PR professionals with tech industry clients.  This is a solid &quot;how to&quot; on using research findings as a launchpad, whether as a hook in pitching a story idea or the basis for an entire article. While freelance writers and editors visit Tekrati on a regular basis with this in mind, I suspect that many public relations professionals feel that they don&apos;t have time to explore these avenues.  Erik shows the process can be fast and easy. 
</description>
<category>Opinion and Editorial</category>
<pubDate>Mon, 26 Feb 2007 23:31:59 UT</pubDate> 
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