http://www.industryanalystreporter.com/index.asp Tekrati Industry Analyst Reporter News Service en-us Copyright 2005 Tekrati, Inc. All Rights Reserved. editor@tekrati.com (Barbara French) http://www.industryanalystreporter.com/Images/Tekrati_Logo_85x40.gif http://www.industryanalystreporter.com/index.asp 85 40 http://industry.tekrati.com/research/10274/ Barbara French, Tekrati Despite negative feelings from advertisers, both independent and conglomerate ad networks will remain major players in the online ad market, according to JupiterResearch. A new study shows the big four -- Google, Yahoo!, MSN, and AOL-- captured 60 percent of US online ad spending in 2007. With their wide-scale acquisition of 3rd party ad network companies in the past year, the major players may be able to offer true one-stop shopping in the near term. Industry Specific Mon, 21 Apr 2008 19:50:16 UT http://industry.tekrati.com/research/10267/ Barbara French, Tekrati Disciples of influencer marketing believe that a small number of people tell everybody else what decisions to make. However, business is wasting billions chasing the wrong "influencers," according to Nick Hayes, founder of Influencer50. Hayes will cut to the chase on identifying influencers and what to do about them during his keynote at the New Communications Forum 2008, taking place April 22-25, 2008 at The Vineyard Creek Inn and Spa in Sonoma County, Calif. Discounts and Flex Passes still available for Tekrati readers. Industry Specific Fri, 18 Apr 2008 16:00:22 UT http://industry.tekrati.com/research/10263/ Barbara French, Tekrati For U.S. equity electronic-trading brokerages, handling the speed of the market is of critical importance, because latency impedes a broker's ability to provide best execution. According to new research from TABB Group, 16 percent of all US institutional equity commissions are affected by latency risk, totaling $2 billion in annual revenue. Low latency IT spending will almost double, from under $100 million currently to about $170 million by 2010. Industry Specific Wed, 16 Apr 2008 22:29:58 UT http://industry.tekrati.com/research/10262/ Barbara French, Tekrati Just as search became critical on the desktop, search will become increasingly important in the mobile space, according to ABI Research. On-portal, off-portal, and SMS-based search will be important drivers of search-related advertising, with total SMS searches growing from 13 billion in 2008 to over 76 billion by 2013. Industry Specific Wed, 16 Apr 2008 22:25:36 UT http://industry.tekrati.com/research/10223/ Barbara French, Tekrati Lux Research projects overall solar industry revenues will grow to $70.9 billion in 2012, but oversupply and new technologies will squeeze today's leaders. Oversupply will persist through 2012, growing in 2010 before the gap begins to narrow. Industry Specific Wed, 26 Mar 2008 01:21:05 UT