Strategy Analytics recently launched an enhanced and rebranded competitive intelligence service, "Multiplay Market Dynamics" (MMD). The service, led by Ben Piper, will initially focus on strategies around two core areas: residential broadband and digital television distribution.

Strategy Analytics’ Multiplay Market Dynamics (MMD) service delivers competitive intelligence on the world's leading players, insight into drivers of user adoption and customer retention, and analysis and forecasting on the worldwide adoption and growth of the services and access technologies that are enabling broadband and digital TV.

"A key success factor for Service Providers will be their ability to effectively differentiate and garner market share in an increasingly competitive marketplace," said Ben Piper, Director of the Multiplay Market Dynamics service. "Multiplay marketing is clearly a core challenge facing our clients, and we are thrilled to provide them with this comprehensive service."

Piper told Tekrati via email that the high-level enhancements behind the MMD service include:

• Expanded geographic market forecast coverage; now including 60+ countries worldwide, including emerging markets and BRIC countries
• Expanded quarterly service provider benchmarking analysis, including broadband and digital television providers, with increased coverage to 200+ companies
• Regular user surveys focusing on service provider customer satisfaction and propensity to churn, next planned for Q408
• Expanded analyst team

Longer term, he plans on extending research coverage to broadband voice services.

"No service provider can afford to ignore the competitive thrust towards multi-service bundling and service integration," said David Mercer, Vice-President of the Strategy Analytics Digital Consumer Practice. "The Multiplay Market Dynamics service addresses this phenomenon through competitive intelligence on the world's leading players, insight into drivers of user adoption and customer retention, and analysis and forecasting on worldwide adoption."

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