The NPD Group, a leading market research company, announced that Tweeter is now using NPD's store level information to provide the company with a first-hand look at how its stores are performing in specific markets across the U.S. This critical data will help Tweeter drive strategic and tactical business decisions.

NPD’s comprehensive point-of-sale (POS) store level information for the consumer technology industry measures sales, market share, and other key metrics for 50 DMAs in the U.S.

“This is the first time Tweeter, which is a regional retailer, is able to truly monitor market share by DMA,” said Philo Pappas, CMO, Tweeter. “The company now has the ability to analyze market share performance in specific markets and customize marketing and sales strategies accordingly.”

“NPD is committed to supporting our clients’ business needs with the most comprehensive tools to assist in making strategic business decisions,” said Karyn Schoenbart, president and chief operating officer of The NPD Group. “This information allows Tweeter, as well as other retailers and manufacturers, to collaborate and identify high- and low-performing markets by comparing distribution, pricing, share, and sales rate.”

NPD store level data is available for the consumer electronics and IT industries.

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