Strategy Analytics and Involve, a leader in immersive online experience design, are partnering to provide a new program to help companies, schools, health care organizations and non-profits maximize their investment in virtual space. Free whitepaper, Business Drivers for Virtual Worlds and Emerging Media.

“As the number of people visiting virtual worlds rapidly approaches 50 million worldwide, the potential for businesses to effectively leverage this emerging medium for communicating, entertaining and informing consumers continues to expand,” said Harvey Cohen, President of Strategy Analytics. “Understanding and managing the consumer experience is crucial for any company looking to succeed in the virtual space.”

The joint offering from Involve and Strategy Analytics, called the Emerging Media Impact Assessment, offers an on-ramp into virtual space for companies interested in leveraging the unique potential of social media for goals as divergent as marketing patient care, business and academic collaboration. The Involve/Strategy Analytics relationship, unique in the industry, offers clients the strategic insight of a top research company working in the high-tech sector paired with the immersive environment design experience of a leading virtual world developer.

“If businesses and marketers are going to make an entry into virtual space, it’s important to do it right,” said Drew Stein, CEO of Involve, which has created 3D online experiences for top 10 corporate clients as well as non-profits and schools. “‘Right,’ in this context, means strategically, aware of all of the potential uses and pitfalls, with an eye towards core business and with metrics to help adjust the goals and approach through out the process.”

The Emerging Media Impact Assessment, the first of several joint products planned by the two companies, helps clients look at virtual space and other emerging media in the context of their own resources, business objectives, target audience and the need for integration with their existing marketing and interactive presence. The assessment will provide unprecedented insight regarding how companies can best apply resources to accomplish specific goals.

About the whitepaper

Strategy Analytics recently issued the first in a series of white papers on virtual worlds, looking at the business drivers in virtual space. Free download at the Involve website, and no registration needed, as of this posting.

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